WE KNOW WHAT IT TAKES TO RANK #1

Skincare & Beauty SEO Agency

We offer a range of SEO services designed to keep your beauty brand ahead of the competition. Our team of experts are laser-focussed on your bottom line and what matters to your business and your industry.

Chat With a Beauty SEO Expert

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Why is SEO Important for Beauty Brands?

SEO is essential for beauty brands because it helps you cut through the noise and get noticed where it counts in a very crowded field—right at the top of search results. With so many shoppers turning to Google for product advice, skincare routines, and makeup tips, strong SEO ensures your brand shows up first, not buried beneath the competition.

It’s not just about traffic—it’s about attracting the right kind of traffic, building trust, and turning browsers into loyal buyers. Plus, with eCommerce booming, solid SEO is like having your best sales assistant working 24/7.

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We don't do traffic for traffic's sake.

It's all about quality over quantity, getting into the mind of your ideal customer, and crafting a tailored strategy to put your results in front of them where they are looking - at the point of purchase.

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No account managers, just SEO experts.

At StudioHawk, we don't do account managers so you'll be dealing directly with the experts and strategists behind the campaign. Everyone you'll come into contact with lives and breathes SEO, and knows their stuff.

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We're an extension of your team.

We know that SEO can't operate in a vacuum, so we like to embed ourselves in your team, help prioritise and action changes, and grow your team's knowledge as we go.

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READY TO GLOW UP YOUR SERP PERFORMANCE?

Our Skincare & Beauty SEO Services

It's all well and good saying that we have a winning eCommerce SEO Strategy, but what does that look like? What are the individual ingredients that go into a winning recipe for success? We won't reveal our secret sauce here, but take a peek at just a few of the tools in our belt below:

shopping_basket Extensive market research & frequent opportunity analysis

shopping_basket Optimising your page load speeds

shopping_basket Adding keyword-targeted content to all category pages

shopping_basket Technical SEO auditing to uncover bottlenecks

shopping_basket Building out new category and subcategory pages

shopping_basket High-quality link acquisition

shopping_basket Using strong CTA’s on all title tags and meta descriptions

shopping_basket Running powerful digital PR campaigns

THE UK's #1 SEO AGENCY FOR BEAUTY BRANDS

Why choose StudioHawk for your Skincare & Beauty SEO strategy?

Your organic search performance can make or break an e-commerce based business, so we understand its importance in relation to your bottom line. Our e-commerce SEO strategy is designed to give you one less channel to worry about, and make you more money to boot.

How We Scale Your Business with SEO

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Step 1: Get in Touch

If you’re ready to get going on your tailored e-commerce strategy, get in touch. It doesn’t matter how much you know about the technical side SEO or digital marketing, if you're a one man band or a nationwide chain, our SEO experts can help you at any stage of business development.

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Step 2: Audit & Research

A big part of any SEO strategy, especially one in a market as competitive as yours, is auditing and full market research, otherwise we’re shooting blind. We’ll propose a price based on how complicated your website is. This is so we can offer this service to every kind of business.

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Step 3: Prioritisation & Communication

We don't just give you a print out and leave it there, we're invested in actioning our findings. We’ll organise some time with you and your team (and the development agency if needs be) – either in person or on a video call – to discuss our findings, how best to work together, and prioritise the work required.

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Step 4: SEO Strategy Implementation

Once key priorities have been agreed, we’ll get started on the SEO strategy that will give your website a boost, and give you peace of mind. We can step in and carry out a lot of the work ourselves, and closely assist on work that we can't.

ECOMMERCE CLIENT STORY

Outflanking the Competition With Damson Madder

Damson Madder were finding it hard to compete as a smaller business in a market full of huge retailers with huge budgets. To find our way in and get our foot in the door, we applied our tried-and-tested SEO strategy to great effect.

558%

increase in clicks through to product pages

410 %

increase in clicks through to collection pages

231%

year-over-year increase in 'dress' related queries

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558%

increase in clicks through to collection pages

increase in clicks through to product pages

View case study

386%

increase in organic users Sep 2024 vs Sep 2022

increase in organic search revenue, Sep 2024 vs Sep 2022

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522%

increase in candidate placements via organic search

year-over-year increase in clicks for important commercial terms

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303%

year-over-year increase in organic sessions

year-over-year increase in #1-3 UK keyword rankings

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83%

year-over-year increase in 1st page keyword rankings

increase in organic revenue between July 2023 and July 2024.

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367%

year-over-year increase in global organic users

increase in first page rankings in the UK after 6 months.

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202%

year-over-year increase in position #1-3 keyword rankings in less than a year

increase in position #1-3 keyword rankings in less than a year.

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174%

ranking for 'plaster coving' in the UK

increase in organic traffic over the first 6 months.

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440%

increase in keywords ranking in top 100

increase in top 10 keyword rankings over the course of the campaign.

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78%

rankings for big keywords like 'ear wax removal Old Street'

year-over-year increase in earwax removal bookings.

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60%

positions for 'Modus Fireplace' in the UK

year-over-year increase in enquiries

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228%

increase in organic clicks YoY (April 2025 vs April 2024)

increase in organic search revenue YoY (April 2025 vs April 2024)

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537%

increase in organic traffic since campaign staert.

increase in non-branded impressions since campaign start.

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Technical SEO

Technical SEO can be overwhelming and full of jargon, but it doesn't have to be! With proper prioritisation and plain English communication, it can be one of the most effective ways of propelling your business to the top of the search results.

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SEO Copywriting

Drive targeted traffic to your website, establish trust and build authority in your industry with expertly written SEO content. Content is the cornerstone of your Google rankings, SEO Copywriting is a critical part of the process.

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Digital PR

Want influencers, bloggers, vloggers and journalists to talk about your brand and link to your website? With our carefully executed digital digital PR campaigns, you’ll build brand awareness and inbound links that boost your Google rankings.

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Local SEO

Our local SEO experts can help give you the tools, strategy and knowledge you need to reduce reliance on third party sites for leads and turn your own asset, your website, into your main revenue driver. Our targeted local SEO strategies put you on the map.

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Link Building & Acquisition

Our link-building campaigns build high-quality backlinks to your store, which helps improve your Google rankings.

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Small Business SEO

Being a small business is an exciting thing. It can be fast-moving and competitive with different challenges day-to-day. You need a small business SEO strategy geared to your goals, and caters to your budget and your niche.

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Website Migrations

Are you shifting your website domain or CMS? Afraid that all the time and effort invested in ranking with Google will drop away with a new website? StudioHawk is here to save the day with our experience SEO website migration specialists.

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International SEO

Google Translate can only take you so far. If you want customers from around the world, you need some international SEO strategies that will find your audience no matter where they are in the world. A good strategy has you identifying target audiences and their nuances.

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Enterprise SEO

Navigating the complexities of enterprise SEO is no small task—between keeping up with constant changes in search algorithms, unifying big teams, and ensuring your website is firing on all cylinders, it’s really easy to lose focus. Stay one step ahead with the help of our experts.

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Don't just take our word for it..

It's been an absolute pleasure working with StudioHawk. Lorcan and the team have been very thorough in everything that they do and are experts in their field. It has been a very simple process from the start, with an ongoing plan which is regularly delivered against. Our results have been fantastic and we are still only getting started.

Michael Harris

REFY Beauty

We have been working with StudioHawk for over a year now and have been impressed with their efficiency, professionalism and results. Easy onboarding process, great weekly and monthly reports and check-ins. Sophie is an absolute star! Would recommend.

Judith Harvey

Naturisimo

We've been working with Studio Hawk for a couple of years now, they've helped us see huge growth through our organic search channels and have been extremely supportive through launches, campaigns and helping us improve our content across the website.A great agency to work with - highly recommend.

Emma Gee

GRIND

I've worked with the StudioHawk team for over a year and can highly recommend their services. They really are experts in all things SEO and helped get our company into the top Google rankings for most of our relevant search terms and delivered a measurable boost in traffic.

Adam Stankiewicz

PRESS Healthfoods

Experts in SEO and content, great to work with - we've worked with Studio Hawk for over a year now and have been very pleased with their work, team and style.

Gordon Lott

DR.VEGAN

An eCommerce SEO agency helps optimise your online store to rank higher in search results, drive more traffic, and ultimately increase sales. They work on improving your website’s visibility, optimising product pages, enhancing user experience, and boosting your site’s overall performance in search engines with backlinks and other measures.

Given the constantly rising cost of PPC and other advertising platforms, and the fact that 70-80% of users ignore paid advertisements and focus on organic search results, a well-executed eCommerce SEO strategy could be one of the best long-term investments you make in your business.

When choosing an eCommerce SEO agency, look for one with a proven track record in your industry, solid case studies, and a deep understanding of eCommerce platforms. It's important they take a tailored approach, focusing on strategies that align with your business goals and product offerings.

There are many eCommerce platforms on the market today which are well-equipped for essential SEO. Popular options are Shopify, WooCommerce for WordPress, Magento and BigCommerce. The platform you choose depends on your goals and resources, but it’s good to know that most platforms are designed with SEO in mind.

However, be aware that these platforms have serious limitations to “DIY SEO” and as your business grows — and as SEO constantly evolves — it’s important to seek out eCommerce SEO experts who can provide advanced strategies and dedicated experts to maintain your brand’s visibility in the search engines.

Absolutely! Our eCommerce SEO experts have worked with many eCommerce brands including Damson Madder, Refy, Reebok, PRESS, New Balance, GRIND's online store & more. With a consistent track record of organic growth and success on our clients’ eCommerce SEO campaigns, we’ve mastered what works when it comes to eCommerce SEO.

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We have a proven track record of delivering ROI to our e-commerce clients

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No account managers here, just SEO experts.

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We know what pushes the needle and what's not worth your time.

Client success:

558%

increase in clicks through to product pages

"Damson Madder were finding it hard to compete as a smaller business in a market full of huge retailers with huge budgets. We helped them get their foot in the door."