What is the impact of Digital PR?

Digital PR can offer all kinds of benefits, particularly from a marketing perspective. Here’s a few we’ve seen our clients enjoy: Enhanced Brand Visibility : Gaining exposure through media coverage, influencer partnerships and other online channels allows you to reach a wider audience and increase your brand awareness, recognition and credibility. Link Acquisition : Great digital PR campaigns can attract high quality links from authority websites in your industry. These backlinks improve your website’s authority in the eyes of search engines, leading to more visibility and better rankings in the search engine results. Complement Your SEO : Digital PR and SEO work hand-in-hand to build your authority and showcase your expertise in your niche. Our SEO wizards work closely with our Digital PR teams to drive results that directly benefit your organic presence.

AMPLIFY YOUR BRAND AND BOOST YOUR RANKINGS

Digital PR Agency

Build top-tier links that establish your brand as a market leader while demonstrating your expertise, authority, and trust to Google. With StudioHawk by your side, you’ll secure the PR links your business truly deserves.

SPEAK TO A DIGITAL PR SPECIALIST

Why is Digital PR important?

Digital PR is crucial because it drives high-quality backlinks, essential for improving your SEO rankings and building your site’s authority in Google’s eyes. It’s a cornerstone of Off-Site SEO, ensuring your website stands out in search results.

But it doesn’t stop there. These backlinks attract highly relevant traffic, increasing your chances of conversions. At the same time, Digital PR amplifies your brand’s reach, putting your business in front of the right audience and boosting your visibility where it matters most.

TALK TO A DIGITAL PR SPECIALIST

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No account managers,
only specialists

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We master the fundamentals
of Digital PR

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No long-term,
lock-in contracts

THE PERFECT COMPANION TO YOUR SEO CAMPAIGN

What is Digital PR?

Digital PR is the modern evolution of traditional public relations, designed for the online world. Unlike traditional PR’s focus on offline coverage, Digital PR builds backlinks, drives traffic, and boosts visibility through targeted campaigns. By combining technical and content SEO, it strengthens your site’s authority and rankings.

Using data-led insights and reactive strategies, Digital PR ensures your brand captures attention and stays ahead of trends, while seamlessly complementing your existing SEO efforts.

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Traditional PR vs Digital PR

Traditional PR focuses on offline channels like print media, magazines, newspapers, and real-world events. It builds brand awareness through personal connections and physical visibility.

Digital PR, on the other hand, operates entirely online, driving traffic to your website through backlinks and brand exposure. It uses media coverage, influencer partnerships, and online channels to amplify awareness, recognition, and credibility, helping you reach a broader audience in today’s digital-first world.

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Data-Led PR vs Reactive PR

These are two powerhouse strategies we blend to create impactful PR campaigns. Data-Led PR uses insights from your past campaigns or external data to craft stories that resonate with the media. Journalists love a strong, data-driven pitch. Reactive PR capitalises on breaking news or trends, delivering campaigns that engage audiences in real-time.

Which is better? It depends on the goal. We adapt to the situation, using both approaches to secure results and those all-important PR links.

4 Steps to starting your Digital PR campaign

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Step 1: Contact Us

Ready to grow your brand visibility? Let’s chat. We’re here to listen to your goals and understand how to help you move forward.

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Step 2: Research

Our PR team works very closely with you to understand your business and target audience. We'll research your business niche to find the best digital channels to share your stories.

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Step 3: Meet & Discuss

Either via video call or in-person over a coffee - our Digital PR experts will share specific strategies, action plans, and ideas for a unique Digital PR campaign. Got some ideas or big goals? We want to hear them!

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Step 4: Launch Digital PR Campaign

If you feel that StudioHawk is the right fit for your business then our experts will discuss final strategies to reach your goals, create/share your Digital PR roadmap and we can get started!

CLIENT STORY

Stretching the Limit of the SERPs

Dr Stretch, a sports therapy clinic based in North London, came to us in November 2023.

They have a strong expertise in sports massage therapy, assisted stretching and strength training but were finding it challenging to communicate this to their customers and reach their target audience in Google, bringing in London-based clientele.

367%

increase in first page rankings in the UK after 6 months.

154%

year-over-year increase in global organic users

248%

increase in non-branded clicks after 6 months

Read Case Study

537%

increase in non-branded impressions since campaign start.

Brand new beauty and skincare brand REFY Beauty approached us with no internal SEO team, relying on basic Shopify SEO, and we helped them significantly grow their search visibility and organic traffic.

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558%

increase in clicks through to product pages

Damson Madder were finding it hard to compete as a smaller business in a market full of huge retailers with huge budgets. We helped them get their foot in the door.

View case study

386%

increase in organic search revenue, Sep 2024 vs Sep 2022

We've been partnered up with GRIND for a number of years now, and have helped them growth their business substantially via organic search.

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522%

year-over-year increase in clicks for important commercial terms

Bain and Gray, a boutique business support recruitment agency, came to us in early 2023 to address a big decline in organic search performance. We addressed this with an Award-Winning Local SEO strategy to get them back on top.

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529%

increase in organic revenue June 2025 compared to June 2023

We helped PRESS take their ecommerce SEO strategy up a notch, and helped them launch their new range of meal plans.

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303%

year-over-year increase in #1-3 UK keyword rankings

This is one of our favourite campaigns, which saw us blending technical SEO knowhow and SEO fundamentals to help catapult Fantasy Football Hub to the top of the league in half a season.

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83%

increase in organic revenue between July 2023 and July 2024.

We conducted an international SEO campaign for ProNails, a Belgium-based nail beauty brand, who wanted to improve their SEO on three different sites.

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367%

increase in first page rankings in the UK after 6 months.

Dr Stretch had a strong expertise in sports massage therapy, assisted stretching and strength training but were finding it challenging to communicate this to their customers and reach their target audience in Google. That's where we came in.

View case study

202%

increase in position #1-3 keyword rankings in less than a year.

TouchNote, one of the nation’s favourite personalised cards brands reached out to us to help drive more traffic and conversions through Organic Search.

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174%

increase in organic traffic over the first 6 months.

We manage to exceed our own objectives as well as that of the Plaster Ceiling Roses team during the start of this partnership.

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440%

increase in top 10 keyword rankings over the course of the campaign.

Oppidan Education, a mentoring program specialising in helping kids study for entrance exams for schools as well as university, came to us in April 2023 to help them recover from a poorly handled website migration.

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78%

year-over-year increase in earwax removal bookings.

London Hearing Specialists are ear wax & hearing care experts. They entrusted us with the task of improving their organic search presence in locations across London for their hearing care services.

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60%

year-over-year increase in enquiries

Modus Fireplaces is a classic example of how adapting and fixing your site according to SEO best practices always results in big wins. These fixes proved to be a huge success and helped to generate more enquiries through Organic Search.

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1st page

ranking for ‘CNC Machines’

We helped Onefinity significantly grow their visibility and organic sales for their CNC machines and their extensive range of accessories.

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54.4%

year-over-year increase in organic traffic

RIXO is a vintage-inspired fashion brand based in London that creates limited-run, size-inclusive dresses, occasion wear and ready-to-wear pieces featuring bold prints, signature fabrics and crafted details.

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Technical SEO

Is your current SEO holding you back? Let’s find the bottlenecks and create a strategy to get your SEO back on track. A technical SEO audit can shed some light on how to move forward.

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SEO Content Writing

Driving targeted traffic to your website, establishing trust and building authority in your industry with expertly written SEO content. Content is the cornerstone of your Google rankings, which is why our SEO Copywriting is a critical part of the process.

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Digital PR

Want influencers, bloggers, vloggers and journalists to talk about your brand and link to your website? With our carefully executed digital digital PR campaigns, you’ll build brand awareness and inbound links that boost your Google rankings.

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Local SEO

If you sell locally, we’ll help you become the leader of the local pack with our targeted local SEO strategies that help you expand your local reach.

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Link Building & Acquisition

Our link-building campaigns build high-quality backlinks to your store, which helps improve your Google rankings.

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eCommerce SEO

Competition for shopping-related keywords is rife, so it pays to have specialists in your back pocket. At StudioHawk, you’re in good hands: our eCommerce SEO specialists have mastered what works when it comes to eCommerce SEO.

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Small Business SEO

Being a small business is an exciting thing. It can be fast-moving and competitive with different challenges day-to-day. You need a small business SEO strategy geared to your goals, and caters to your budget and your niche.

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Website Migrations

Are you shifting your website domain or CMS? Afraid that all the time and effort invested in ranking with Google will drop away with a new website? StudioHawk is here to save the day with our experience SEO website migration specialists.

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International SEO

A good SEO strategy has you identifying target audiences and their nuances, relating to their cultures and speaking their language. And by that, we mean more than a Google translation of your website. Start reaching a global audience with international SEO expertise at StudioHawk.

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Generative AI SEO

Looking to stand out in a world powered by generative AI? Discover how our unique approach to AI-driven SEO can amplify your online presence. StudioHawk can leverage cutting-edge AI strategies to help you rank, connect, and scale faster than ever.

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What our clients are saying.

It's been an absolute pleasure working with StudioHawk. Lorcan and the team have been very thorough in everything that they do and are experts in their field. It has been a very simple process from the start, with an ongoing plan which is regularly delivered against. Our results have been fantastic and we are still only getting started.

Michael Harris

REFY Beauty

We have been working with StudioHawk for over a year now and have been impressed with their efficiency, professionalism and results. Easy onboarding process, great weekly / monthly reports and check-ins. Sophie is an absolute star! Would recommend.

Judith Harvey

Naturisimo

We've been working with Studio Hawk for a couple of years now, they've helped us see huge growth through our organic search channels and have been extremely supportive through launches, campaigns and helping us improve our content across the website. A great agency to work with - highly recommend.

Emma Gee

GRIND

I've worked with the SudioHawk team for over a year and can highly recommend their services. They really are experts in all things SEO and helped get our company into the top Google rankings for most of our relevant search terms and delivered a measurable boost in traffic

Adam Stankiewicz

PRESS Healthfoods

We've been working with Studio Hawk for 6 months now. In the span of just three months, they took us from non-existent on Google Search (we're a very new company) to first page results across 3 of our 4 key search terms, and performance improves week on week. The team is extremely knowledgeable, professional and pro-active I couldn't recommend them more.

Martin Blinder

Symbe

Short answer- yes. Backlinks are arguably the most powerful component of SEO. The Page Authority a good backlink can provide, and the leads they bring to you, are vital, not only for your Google ranking but also for bringing qualified leads which can turn into conversions.

A good story, an honest story about you. A good WHY story, WHY you are in business, WHY you are the best choice for someone to use your products or services.

PR works when it hits the emotions of a reader, or it provides the best solution to a problem they never knew they had.

It is a growing force in SEO and backlink acquisition. It is a heady mix of technical SEO and Content SEO. It is giving you qualified leads and powerful backlinks. And it is getting the good story of who you are, your brand, out into the world.

You can actively tell the world how awesome you are, in your words and in your way.

Digital PR is a separate service that perfectly compliments your SEO campaigns. So, what’s the difference? Digital PR is a more specialised form of link building that relies on creating useful stories, assets, tools and other content that attracts inbound links and media coverage. By securing high-quality media coverage and backlinks from authoritative sources, digital PR contributes significantly to your SEO success.

Digital PR can offer all kinds of benefits, particularly from a marketing perspective.

Here’s a few we’ve seen our clients enjoy:

Enhanced Brand Visibility: Gaining exposure through media coverage, influencer partnerships and other online channels allows you to reach a wider audience and increase your brand awareness, recognition and credibility.
Link Acquisition: Great digital PR campaigns can attract high quality links from authority websites in your industry. These backlinks improve your website’s authority in the eyes of search engines, leading to more visibility and better rankings in the search engine results.
Complement Your SEO: Digital PR and SEO work hand-in-hand to build your authority and showcase your expertise in your niche. Our SEO wizards work closely with our Digital PR teams to drive results that directly benefit your organic presence.

Digital PR not only improves brand awareness and brand affinity through increased exposure but can also increase the number of high-quality backlinks to your website which can lead to better search engine visibility.

Alongside more visibility and reach, digital PR can also help you manage customer relations, brand image and potential PR issues.

Ultimately, digital PR is a powerful tool for brand growth that works in tandem with SEO to boost your online presence and credibility.

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In-depth discussion

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover PR methods to boost your online visibility, whether that's through data-led or reactive PR.

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Custom Digital PR strategy

Get clarity and confidence with a Digital PR strategy aligned with your goals, industry, and unique challenges

Client success:

558%

increase in clicks through to product pages

"Damson Madder were finding it hard to compete as a smaller business in a market full of huge retailers with huge budgets. We helped them get their foot in the door."