WHAT IS SEO COPYWRITING?
SEO copywriting is the practice of producing keyword-optimised content that’s designed to walk the tightrope and appeal to search engine algorithms whilst also keeping the user in mind. This means ensuring that the content fresh, well-researched, useful, and interesting to read. In other words: SEO copywriting is writing content that Google can understand whilst also delivering a world class user experience to the people who find it online.
What does an SEO Copywriter do?
An SEO copywriter is, quite simply, a talented writer who is able to apply SEO copywriting techniques to their writing to give it the best chance of ranking well in Google search, bringing in high-quality traffic, and boosting the ROI for your often-expensive content production efforts.
An SEO copywriter:
- Will usually have a background in content, and have excellent written English.
- Will carry out keyword research and produce content briefs to ensure that the content being written has the best chance of ranking well in search.
- Will carry out fact-finding about your business, learning about your USPs, your business priorities, your ethos, and your tone of voice to ensure maximum impact of their work.
- Will be equally adept producing blog content as they are writing optimised SEO copy for service pages.
At StudioHawk, we have a strong team of SEO copywriters working away and producing world-class content for our clients, with some serious results. They don’t just talk the talk.
What are the benefits of hiring a SEO Copywriter?
Hiring an SEO copywriter offers a wide range of benefits that can really enhance the effectiveness of your content strategy.
- Firstly, by optimising your content for search engines, an SEO copywriter can help you achieve a better ranking in Google search results, leading to more traffic and a higher return on investment (ROI) from your content. This is especially impactful on service pages, where well-made SEO copy can greatly boost lead generation or revenue.
- An SEO copywriter can provide invaluable training to your team, equipping them with advanced SEO copywriting techniques. This not only improves your team’s skill set but also ensures the sustainability of your content’s performance over time.
In essence, an SEO copywriter is a strategic investment that can elevate your brand’s online visibility and contribute to your long-term marketing success.
How do I go about hiring an SEO Copywriter?
You’ve now reached the conclusion you need an SEO Copywriter, so how do you hire one? What do you need to know? What questions do you ask? How much would it cost?
The easiest way to hire an SEO Copywriter would be to contact StudioHawk for a conversation below.
Our CASE STUDIES
Check out out SEO case studiesÂ
Join some of the amazing small & large businesses that we work with to make a difference. Take the guesswork out of being seen online.
General Enquiries
London
Protein Studios, 31 New Inn Yard, Hackney, London EC2A 3EY
Melbourne
Make an Enquiry
"*" indicates required fields