Case Studies

Plaster Ceiling Roses


The understanding and impact of SEO

Plaster Ceiling Roses came to StudioHawk with limited knowledge of SEO and the practical impact it can have on their business. From our first interaction, we prioritised education with SEO best practices to showcase our value and the potential results we can see from an SEO campaign. We manage to exceed our own objectives as well as that of the Plaster Ceiling Roses team during the start of this partnership.

The strategies we implemented had a big impact on their Organic revenue through improvements in their keyword positioning as well as building on their existing local presence across cities and towns in the UK. 

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YoY sales over a 6-month period

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Increase in organic traffic

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Ranking for ‘plaster coving’ in the UK

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SEO Education

Monthly meetings to detail the work that had been done whilst highlighting key wins & helping to educate the team.

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Our main focus for Plaster Ceiling Roses from when we started in May 2022 was to conduct effective keyword research to understand the user search intent. In doing so, we were able to embark on a full-throttle title & metadata approach that utilised product codes, sizes and relevant keywords to improve our organic positions.

Our SEO specialists actioned:

  • Technical SEO fixes and optimisation
  • User search intent through keyword research
  • Title & Meta Description Optimisation
  • Internal Linking Optimisation
  • Local Landing pages for areas served
  • A full E-E-A-T audit
  • Backlink outreach strategy
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Challenges & Objectives

SEO is a timeless & elegant strategy

Our aims for Plaster Ceiling Roses were very simple – increase organic traffic by 30% and boost online sales from organic search by 20% in a 6 month period. Whilst, we set conservative goals due to the nature of SEO, we always strive for greatness.

These objectives are our base and we certainly don’t break out the champagne unless we are smashing them all!

A big challenge that we faced was the competition we were up against for our key terms. Our rivals had bigger resources and higher authority which in the short term, impacted our rankings.

Our plan of attack changed as we took the approach of improving our E-E-A-T through local landing pages and improving the fitting guides that we had on the site.

We recovered our positions and sought to brief new pages that would showcase the expertise and experience we built over the years, through a transformation & renovation page, showcasing the amazing work that we’ve completed.


StudioHawk has been a game changer for our website, Plaster Ceiling Roses. Their expertise in SEO has not only improved our organic search results but has also boosted our domain rank to new heights. Their dedicated team and results-driven approach have made a significant impact on our online presence. We highly recommend StudioHawk for anyone looking to improve their SEO!

Chris Jones, CEO & Founder of Plaster Ceiling Roses