Target the world with your website
International SEO is more than just using UK English and US English on mirrored websites. A good strategy has you identifying target audiences and their nuances, relating to their cultures and speaking their language. And by that, we mean more than a Google translation of your website.
Start reaching a global audience with an International SEO Agency
There is a difference between having your website online and available to an international audience and specifically targeting people in other countries with your SEO.
The first instance is excellent if you pick up some international customers. Not so good if your website isn’t able to process international orders and send them out, however.
The second instance has more foresight and requires a strategy not only to do business with international clients but also to attract them with international SEO strategies. If your business can scale up to the potential of an international audience, the potential customer base is massive. Get the help of a truly international SEO agency.
What’s Included in an International SEO Strategy
Some things you will need to consider when launching an international SEO strategy can include:
- Are you targeting specific countries or the whole world?
- Do you have your website in different languages? Don’t use machine translation. Have a native speaker and writer of the language rework the copy on your website.
- Tailor the web copy to that country. Don’t just have a copy and paste and translated version of your English language website.
- How many domains for different countries will you need?
- Have an hreflang tag on your website to tell Google what languages you have available.
- What content would your audiences in other countries be interested in?
Having an international SEO strategy is almost like having two websites and two businesses. While the branding, colours, products and services will all be similar, you will need to produce content that appeals to your international customer base, written in a way they understand.
We’ve been working with StudioHawk for 10 months now and our SEO could not have moved on any more than it has. We are now appearing on page 1 on Google for hugely relevant keywords, where we were nowhere to be found before.
Our organic traffic has also tripled with higher-quality leads taking more time to digest the content on our site, which StudioHawk also helps us with.
Ian Baksh - Head of Marketing, CoGo
Using SEO to Draw In New Customers
SEO strategies that work for you locally can work internationally, but with a twist, of course. You want to understand the search intent for the users in the country you’re targeting. Are they looking for solutions, or are they looking to buy? How does your content service their intent, and is it different from country to country?
When linking or looking for backlinks, try to link to local sites in that particular country. Not only does this give an international user a good customer experience, but Google will also rank your site with such links based on contextuality.
International SEO Case Study: TouchNote
One of the nation’s favourite personalised cards brands reached out to us to help drive more traffic and conversions through Organic Search. Here’s how we did it.
Make an Enquiry
"*" indicates required fields