CNC Machines For Everyone

ONEFINITY SEO Case Study

Onefinity CNC, a CNC machine manufacturer based in the US, approached StudioHawk with the goal of enhancing non-branded visibility on Google and Bing to increase their sales & revenue. 

 

We helped them significantly grow their visibility and organic sales for their CNC machines and their extensive range of accessories. 

broken_image
1st page
ranking for ‘CNC Machines’
broken_image
104%
YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024)
broken_image
136%
YoY increase in non branded clicks (Jan-May 25 vs Jan-May 24)
help
About Onefinity CNC

Onefinity CNC offers computer numerical control (CNC) machines designed for woodworking, carving, and milling, as well as a comprehensive range of accessories and add-ons to enhance the capabilities and usability of their CNC machines.
ads_click
What Was The Strategy?

SEO Collection Optimisation

We identified and built out niche machine type collection pages such as CNC machines, CNC machines for woodworking and CNC router machines, aligning content with specific use cases that had a strong buyer intent.

Each new collection page highlighted key features and benefits to improve relevance, user engagement and increase sales.

 

On-Page SEO and Content

Metadata was rewritten to align with user queries, improving both search visibility and clickthrough rates. 

Each collection or product description was personalised based on the technical specifications of the machines it featured.

 
"It has been a pleasure working with StudioHawk. The process has been clear and straightforward from the beginning, with a well-structured plan that is consistently delivered. The results have been excellent, and we are still in the early stages of our journey."
map
The Challenge

With a small internal team, we needed to take a proactive and hands on approach to implementation to achieve results.

Fortunately, Onefinity had access to developer support, which was essential for addressing technical SEO issues that required a specialist.
chart_data
The Results

  • 1st page ranking for ‘CNC Machines’

  • 104% YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024)

  • 136% YoY increase in non-branded clicks (Jan-May 25 vs Jan-May 24)

Helping the UK's Best Brands Level Up With SEO

increase in organic traffic since campaign start.
537%
increase in organic traffic since campaign start.
increase in non-branded impressions since campaign start.
View case study
increase in clicks through to collection pages
558%
increase in clicks through to collection pages
increase in clicks through to product pages
View case study
increase in organic users Sep 2024 vs Sep 2022
386%
increase in organic users Sep 2024 vs Sep 2022
increase in organic search revenue, Sep 2024 vs Sep 2022
View case study
increase in candidate placements via organic search
522%
increase in candidate placements via organic search
year-over-year increase in clicks for important commercial terms
View case study
year-over-year increase in organic sessions
303%
year-over-year increase in organic sessions
year-over-year increase in #1-3 UK keyword rankings
View case study
year-over-year increase in 1st page keyword rankings
83%
year-over-year increase in 1st page keyword rankings
increase in organic revenue between July 2023 and July 2024.
View case study
year-over-year increase in global organic users
367%
year-over-year increase in global organic users
increase in first page rankings in the UK after 6 months.
View case study
year-over-year increase in position #1-3 keyword rankings in less than a year
202%
year-over-year increase in position #1-3 keyword rankings in less than a year
increase in position #1-3 keyword rankings in less than a year.
View case study
ranking for 'plaster coving' in the UK
174%
ranking for 'plaster coving' in the UK
increase in organic traffic over the first 6 months.
View case study
increase in keywords ranking in top 100
440%
increase in keywords ranking in top 100
increase in top 10 keyword rankings over the course of the campaign.
View case study
rankings for big keywords like 'ear wax removal Old Street'
78%
rankings for big keywords like 'ear wax removal Old Street'
year-over-year increase in earwax removal bookings.
View case study
positions for 'Modus Fireplace' in the UK
60%
positions for 'Modus Fireplace' in the UK
year-over-year increase in enquiries
View case study
increase in organic clicks YoY (April 2025 vs April 2024)
228%
increase in organic clicks YoY (April 2025 vs April 2024)
increase in organic search revenue YoY (April 2025 vs April 2024)
View case study
YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024)
1st page
YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024)
ranking for ‘CNC Machines’
View case study
BOOK YOUR SEO CONSULTATION

Ready to grow faster with SEO?

Sign up to chat with an SEO expert to help you uncover hidden 
growth opportunities for your business.
check
In-depth SEO audit
Uncover weaknesses and opportunities to overtake the competition and gain market share
check
Expert traffic analysis
Discover quick wins to boost 
your visibility for your most valuable search terms
check
Custom SEO roadmap
Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges
Enter your details to book a consultation with an SEO expert.
(No middlemen. No juniors. No sales pitches. We promise.)

Award-Winning SEO Agency

These awards aren’t just for the the trophy cabinet. They represent our passion for pushing the envelope, rewriting the SEO playbook, and redefining what it means to work with an SEO agency.
uk-search-awards-winner-2024
glsa21
agencyAwards
mumbrella
Hey there! It looks like you're browsing a different region’s site. We’ve got teams across the globe - choose the right one for you: