CNC Machines For Everyone

ONEFINITY SEO Case Study

Onefinity CNC, a CNC machine manufacturer based in the US, approached StudioHawk with the goal of enhancing non-branded visibility on Google and Bing to increase their sales & revenue. 

 

We helped them significantly grow their visibility and organic sales for their CNC machines and their extensive range of accessories. 

broken_image
1st page
ranking for ‘CNC Machines’
broken_image
104%
YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024)
broken_image
136%
YoY increase in non branded clicks (Jan-May 25 vs Jan-May 24)
help
About Onefinity CNC

Onefinity CNC offers computer numerical control (CNC) machines designed for woodworking, carving, and milling, as well as a comprehensive range of accessories and add-ons to enhance the capabilities and usability of their CNC machines.
ads_click
What Was The Strategy?

SEO Collection Optimisation

We identified and built out niche machine type collection pages such as CNC machines, CNC machines for woodworking and CNC router machines, aligning content with specific use cases that had a strong buyer intent.

Each new collection page highlighted key features and benefits to improve relevance, user engagement and increase sales.

 

On-Page SEO and Content

Metadata was rewritten to align with user queries, improving both search visibility and clickthrough rates. 

Each collection or product description was personalised based on the technical specifications of the machines it featured.

 
"It has been a pleasure working with StudioHawk. The process has been clear and straightforward from the beginning, with a well-structured plan that is consistently delivered. The results have been excellent, and we are still in the early stages of our journey."
map
The Challenge

With a small internal team, we needed to take a proactive and hands on approach to implementation to achieve results.

Fortunately, Onefinity had access to developer support, which was essential for addressing technical SEO issues that required a specialist.
chart_data
The Results

  • 1st page ranking for ‘CNC Machines’

  • 104% YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024)

  • 136% YoY increase in non-branded clicks (Jan-May 25 vs Jan-May 24)

Helping the UK's Best Brands Level Up With SEO

increase in non-branded impressions since campaign start.
537%
increase in non-branded impressions since campaign start.
Brand new beauty and skincare brand REFY Beauty approached us with no internal SEO team, relying on basic Shopify SEO, and we helped them significantly grow their search visibility and organic traffic.
View case study
increase in clicks through to product pages
558%
increase in clicks through to product pages
Damson Madder were finding it hard to compete as a smaller business in a market full of huge retailers with huge budgets. We helped them get their foot in the door.
View case study
increase in organic search revenue, Sep 2024 vs Sep 2022
386%
increase in organic search revenue, Sep 2024 vs Sep 2022
We've been partnered up with GRIND for a number of years now, and have helped them growth their business substantially via organic search.
View case study
year-over-year increase in clicks for important commercial terms
522%
year-over-year increase in clicks for important commercial terms
Bain and Gray, a boutique business support recruitment agency, came to us in early 2023 to address a big decline in organic search performance. We addressed this with an Award-Winning Local SEO strategy to get them back on top.
View case study
increase in organic revenue June 2025 compared to June 2023
529%
increase in organic revenue June 2025 compared to June 2023
We helped PRESS take their ecommerce SEO strategy up a notch, and helped them launch their new range of meal plans.
View case study
year-over-year increase in #1-3 UK keyword rankings
303%
year-over-year increase in #1-3 UK keyword rankings
This is one of our favourite campaigns, which saw us blending technical SEO knowhow and SEO fundamentals to help catapult Fantasy Football Hub to the top of the league in half a season.
View case study
increase in organic revenue between July 2023 and July 2024.
83%
increase in organic revenue between July 2023 and July 2024.
We conducted an international SEO campaign for ProNails, a Belgium-based nail beauty brand, who wanted to improve their SEO on three different sites.
View case study
increase in first page rankings in the UK after 6 months.
367%
increase in first page rankings in the UK after 6 months.
Dr Stretch had a strong expertise in sports massage therapy, assisted stretching and strength training but were finding it challenging to communicate this to their customers and reach their target audience in Google. That's where we came in.
View case study
increase in position #1-3 keyword rankings in less than a year.
202%
increase in position #1-3 keyword rankings in less than a year.
TouchNote, one of the nation’s favourite personalised cards brands reached out to us to help drive more traffic and conversions through Organic Search.
View case study
increase in organic traffic over the first 6 months.
174%
increase in organic traffic over the first 6 months.
We manage to exceed our own objectives as well as that of the Plaster Ceiling Roses team during the start of this partnership.
View case study
increase in top 10 keyword rankings over the course of the campaign.
440%
increase in top 10 keyword rankings over the course of the campaign.
Oppidan Education, a mentoring program specialising in helping kids study for entrance exams for schools as well as university, came to us in April 2023 to help them recover from a poorly handled website migration.
View case study
year-over-year increase in earwax removal bookings.
78%
year-over-year increase in earwax removal bookings.
London Hearing Specialists are ear wax & hearing care experts. They entrusted us with the task of improving their organic search presence in locations across London for their hearing care services.
View case study
year-over-year increase in enquiries
60%
year-over-year increase in enquiries
Modus Fireplaces is a classic example of how adapting and fixing your site according to SEO best practices always results in big wins. These fixes proved to be a huge success and helped to generate more enquiries through Organic Search.
View case study
ranking for ‘CNC Machines’
1st page
ranking for ‘CNC Machines’
We helped Onefinity significantly grow their visibility and organic sales for their CNC machines and their extensive range of accessories.
View case study
year-over-year increase in organic traffic
54.4%
year-over-year increase in organic traffic
RIXO is a vintage-inspired fashion brand based in London that creates limited-run, size-inclusive dresses, occasion wear and ready-to-wear pieces featuring bold prints, signature fabrics and crafted details.
View case study
BOOK YOUR SEO CONSULTATION

Ready to grow faster with SEO?

Sign up to chat with an SEO expert to help you uncover hidden 
growth opportunities for your business.
check
In-depth SEO audit
Uncover weaknesses and opportunities to overtake the competition and gain market share
check
Expert traffic analysis
Discover quick wins to boost 
your visibility for your most valuable search terms
check
Custom SEO roadmap
Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges
Enter your details to book a consultation with an SEO expert.
(No middlemen. No juniors. No sales pitches. We promise.)

Award-Winning SEO Agency

These awards aren’t just for the the trophy cabinet. They represent our passion for pushing the envelope, rewriting the SEO playbook, and redefining what it means to work with an SEO agency.
uk-search-awards-winner-2024
glsa21
agencyAwards
mumbrella
Hey there! It looks like you're browsing a different region’s site. We’ve got teams across the globe - choose the right one for you: