PRESS Healthfoods SEO Case Study

PRESS Healthfoods is a London‑based, 100% plant‑based cold‑pressed juice and healthy meals brand, founded by Ed Foy and Georgie Reames in 2014, offering nutrient‑rich juice cleanses, smoothies, shots, soups, meals and snacks via subscriptions, retail (including Harrods and ASDA), and nationwide delivery, with a strong emphasis on sustainability, plastic‑neutral packaging, and a mission to “transform people’s lives through the power of natural nutrition”.

Blog pruning & curation was the initial focus since we noticed that many of the keywords PRESS were reliant on weren't the most relevant to the brand, a lot of which stemmed from an unfocussed blog strategy that didn't get across their credentials as nutritional experts. We took stock, removed content that wasn't performing for us or was irrelevant, merged content, curated content under new pillars, and - finally - briefed a new strategic approach to content designed to increase their share of voice in the nutritional sphere.

Revamped product pages with a focus on high-conversion commercial keywords, ensuring increased visibility and alignment with customer search intent. In particular, we focussed on improving their performance around 'day-based' searches like '3 day juice cleanse', addressing this with hyper-focussed product pages. This helped attract the right, engaged audience and drive traffic to newly launched product ranges, boosting sales massively during critical periods.

Meal plan strategy was the next core focus after that. They had developed a wide range of nutritionally-balanced, functional meals, and we worked closely with their digital team to produce landing pages designed to bring in highly focussed users.

Prioritisation

Prioritisation became a necessary challenge to navigate once we laid out the full strategy. There was a huge amount to get done, and we didn't have the biggest budget, nor did PRESS have dozens of available team members. We therefore had to focus on what works, ignore what didn't, and ruthlessly prioritise our actions to ensure the best return.

Very High Competition

PRESS were up against well-resourced and seasoned players in their industry, many of whom were entrenched in the top positions we wanted to get into. As a result, we had to build up our strategy, getting our foot in the door and picking up as many wins as possible nice and early before going after the top prizes.