STAND OUT AMONGST YOUR COMPETITORS

SaaS SEO Services

If you’re a SaaS business, you should start looking at SEO as early as possible, ideally during the product creation and development stage. Creating a website with SEO strategies early on can help increase online visibility, drive more relevant traffic, and ultimately, result in more demo requests, signups and revenue via the website.

Chat with a SaaS SEO expert

jake-lily-close-up-studiohawk-seo-agency-clear

When should software tools use SEO?

The simplest response is that if you want to stand out amongst the sea of competitors, and generate more demos and signups, it’s time to invest in SEO for your SaaS business. You have billions of users out there to target, that is looking for goods and services every second of the day, why not take a share of them?

Even if you’re the only player in the software business, SEO can be a critical channel for your digital marketing success.

There are several aspects of your business that you have no control over. You can’t, for example, regulate when a new rival appears, how well your consumers accept a new product launch or control market demand.

But with SEO, you have some level of control over your rankings. You can have an influence on how many people visit your site by optimising it. This directly affects the number of online sales or leads you receive, which has an impact on how much money you may make being active online. Integrating SEO into the marketing plan for a SaaS business, allows you to make a rapid and measurable investment in the exposure and profitability of your company.

check_circle

No account managers here, deal directly with the specialists

ads_click

We have a proven track record of success for SaaS clients

lock_open_right

No long-term lock-in contracts

SPEAK TO AN SAAS SEO SPECIALIST

WHAT WOULD YOU LIKE TO ACHIEVE WITH SEO?

What's Our SaaS SEO Strategy?

We aim to become your trusted SEO advisor, a team who totally understands your software company. We like to fully immerse ourselves in your niche, and work with you to develop tailored SEO strategies designed to deliver the best return on your investment with us.

In short, we help businesses like yours achieve the top of search engine results and online success. Here’s a sneak peek at what our SEO SaaS software services include:

web_traffic

High intent keywords

Your target audience is the first step in developing an intuitive keyword strategy. StudioHawk discovers keywords that are revenue drivers, have a high volume, the right search intent, and new highly engaged attract new customers.

domain

Optimised landing pages

StudioHawk’s data-driven and holistic approach to SEO leads to the creation and optimisation of highly intent-specific landing pages – and have every box checked to get the green tick from search engines ranking factors.

domain

Digital PR & link building

Our unique backlink acquisition approach is scalable, strategic, and effective in growing authority. We are leading into digital PR to gain brand name publications to boost rankings.

WHY CHOOSE US?

Why choose StudioHawk for your SaaS SEO strategy?

Choosing StudioHawk will mean having a passionate team of experts on your side. You'll work directly with SEO experts, who will immerse themselves in your niche and work with you and your team on everything from strategy down to copy. Here are the first steps to working with us:

4 Steps to getting started with StudioHawk

settings_phone

Step 1: You Get in Touch

If you’re ready to get going on your SaaS SEO strategy, get in touch. It doesn’t matter how much you know about SEO or digital marketing, or whether your product is still in development or not, we can help you at any stage of your business' evolution.

troubleshoot

Step 2: We Audit

Next, we'll do a deep dive into your site and the data to tailor our approach. In some cases, a one-off fee may apply for large-scale website audits. Or if you have a brand-new website it may be that we can offer advice to get you started on your SEO journey.

map

Step 3: Meet & Discuss

Whether it's online or face-to-face over a coffee, our SEO experts will meet with you to share our ideas, and work together on a tailored strategy for your business based on what we've discovered from the audit. Already tested/tried some strategies? We want to hear them!

ads_click

Step 4: We Get Started

If StudioHawk feels like the right fit for your SaaS SEO goals—and we know we can deliver the results you’re after—it’s time to kick off your campaign! Our SEO experts will walk you through your finalised custom roadmap, and the hands-on work can now truly begin!

CLIENT STORY

Tapping 1st page on the shoulder with Tapt

StudioHawk helped Tapt, a digital business card platform, achieve a significant increase in organic traffic and keyword rankings. Through focused SEO strategy including content optimisation and targeted keyword work, Tapt no w leads in key industry searches, driving significant growth in visibility and engagement.

202%

increase in position #1-3 keyword rankings in less than a year.

202%

year-over-year increase in position #1-3 keyword rankings in less than a year

209%

return on campaign investment

Read Case Study

537%

increase in non-branded impressions since campaign start.

Brand new beauty and skincare brand REFY Beauty approached us with no internal SEO team, relying on basic Shopify SEO, and we helped them significantly grow their search visibility and organic traffic.

View case study

558%

increase in clicks through to product pages

Damson Madder were finding it hard to compete as a smaller business in a market full of huge retailers with huge budgets. We helped them get their foot in the door.

View case study

386%

increase in organic search revenue, Sep 2024 vs Sep 2022

We've been partnered up with GRIND for a number of years now, and have helped them growth their business substantially via organic search.

View case study

522%

year-over-year increase in clicks for important commercial terms

Bain and Gray, a boutique business support recruitment agency, came to us in early 2023 to address a big decline in organic search performance. We addressed this with an Award-Winning Local SEO strategy to get them back on top.

View case study

529%

increase in organic revenue June 2025 compared to June 2023

We helped PRESS take their ecommerce SEO strategy up a notch, and helped them launch their new range of meal plans.

View case study

303%

year-over-year increase in #1-3 UK keyword rankings

This is one of our favourite campaigns, which saw us blending technical SEO knowhow and SEO fundamentals to help catapult Fantasy Football Hub to the top of the league in half a season.

View case study

83%

increase in organic revenue between July 2023 and July 2024.

We conducted an international SEO campaign for ProNails, a Belgium-based nail beauty brand, who wanted to improve their SEO on three different sites.

View case study

367%

increase in first page rankings in the UK after 6 months.

Dr Stretch had a strong expertise in sports massage therapy, assisted stretching and strength training but were finding it challenging to communicate this to their customers and reach their target audience in Google. That's where we came in.

View case study

202%

increase in position #1-3 keyword rankings in less than a year.

TouchNote, one of the nation’s favourite personalised cards brands reached out to us to help drive more traffic and conversions through Organic Search.

View case study

174%

increase in organic traffic over the first 6 months.

We manage to exceed our own objectives as well as that of the Plaster Ceiling Roses team during the start of this partnership.

View case study

440%

increase in top 10 keyword rankings over the course of the campaign.

Oppidan Education, a mentoring program specialising in helping kids study for entrance exams for schools as well as university, came to us in April 2023 to help them recover from a poorly handled website migration.

View case study

78%

year-over-year increase in earwax removal bookings.

London Hearing Specialists are ear wax & hearing care experts. They entrusted us with the task of improving their organic search presence in locations across London for their hearing care services.

View case study

60%

year-over-year increase in enquiries

Modus Fireplaces is a classic example of how adapting and fixing your site according to SEO best practices always results in big wins. These fixes proved to be a huge success and helped to generate more enquiries through Organic Search.

View case study

1st page

ranking for ‘CNC Machines’

We helped Onefinity significantly grow their visibility and organic sales for their CNC machines and their extensive range of accessories.

View case study

54.4%

year-over-year increase in organic traffic

RIXO is a vintage-inspired fashion brand based in London that creates limited-run, size-inclusive dresses, occasion wear and ready-to-wear pieces featuring bold prints, signature fabrics and crafted details.

View case study

frame_inspect

Technical SEO

Is your current SEO holding you back? Let’s find the bottlenecks and create a strategy to get your SEO back on track. A technical SEO audit can shed some light on how to move forward.

Learn More

edit_note

SEO Content Writing

Driving targeted traffic to your website, establishing trust and building authority in your industry with expertly written SEO content. Content is the cornerstone of your Google rankings, which is why our SEO Copywriting is a critical part of the process.

Learn More

phonelink_ring

Digital PR

Want influencers, bloggers, vloggers and journalists to talk about your brand and link to your website? With our carefully executed digital digital PR campaigns, you’ll build brand awareness and inbound links that boost your Google rankings.

Learn More

storefront

Local SEO

If you sell locally, we’ll help you become the leader of the local pack with our targeted local SEO strategies that help you expand your local reach.

Learn More

link

Link Building & Acquisition

Our link-building campaigns build high-quality backlinks to your store, which helps improve your Google rankings.

Learn More

shopping_basket

eCommerce SEO

Competition for shopping-related keywords is rife, so it pays to have specialists in your back pocket. At StudioHawk, you’re in good hands — our eCommerce SEO specialists have mastered what works when it comes to eCommerce SEO.

Learn More

potted_plant

Small Business SEO

Being a small business is an exciting thing. It can be fast-moving and competitive with different challenges day-to-day. You need a small business SEO strategy geared to your goals, and caters to your budget and your niche.

Learn More

change_circle

Website Migrations

Are you shifting your website domain or CMS? Afraid that all the time and effort invested in ranking with Google will drop away with a new website? StudioHawk is here to save the day with our experience SEO website migration specialists.

Learn More

language

International SEO

A good SEO strategy has you identifying target audiences and their nuances, relating to their cultures and speaking their language. And by that, we mean more than a Google translation of your website. Start reaching a global audience with international SEO expertise at StudioHawk.

Learn more

smart_toy

Generative AI SEO

Looking to stand out in a world powered by generative AI? Discover how our unique approach to AI-driven SEO can amplify your online presence. StudioHawk can leverage cutting-edge AI strategies to help you rank, connect, and scale faster than ever.

Learn More

What our clients are saying.

We've been working with Studio Hawk for 6 months now. In the span of just three months of SEO services, they took us from non-existent on Google Search (we're a very new company) to first page results across 3 of our 4 key search terms, and performance improves week on week. Always friendly and clearly passionate about the work they do. I couldn't recommend them more.

Martin Blinder

Symbe

Oppidan Education worked with Sophie and the StudioHawk team on a campaign to recover lost ranking after a website migration. They put a comprehensive plan into place with monthly actionable steps, leading to a full SEO recovery and beyond. We've been delighted with their work and thoroughly recommend the team.

Ben Stevens

Oppidan Education

The team at StudioHawk have helped us quickly and easily get to page on Google for multiple business-related search terms - that have directly affected our monthly sales on a channel we've never been able to grow ourselves. They're not only highly skilled experts but also incredible people to work with.

Steven Christodulidis

AMD Digital

We were dissatisfied with the previous SEO agency due to lack of organic ranking and conversions so we partnered with StudioHawk.... And what a difference it made! T We've had some incredible results with huge growth in organic traffic and conversions compared to last year. Really pleased with their work!

Sana Farooq

E-Learning Network

SaaS SEO and traditional SEO might share a few pages from the same playbook, but it’s the strategy that makes them stand apart. While fundamental SEO principles such as keyword optimisation and on-page SEO remain, SaaS SEO needs to cater to long sales cycles, tricky customer onboarding, heightened data security concerns, and a global audience. As your SaaS SEO agency, we’ll tailor your SEO campaign to the unique needs of your users based on their customer journey.

SEO isn’t just a flashy add-on; it’s the powerhouse that SaaS brands rely on to attract traffic, leads, and visibility. Think of it as a trusty guide that walks your audience through each stage of their journey—from awareness to loyal customer—keeping them engaged along the way.

A successful SaaS SEO strategy should always include essential SEO principles such as keyword research, optimisation, on-page SEO, technical SEO, link-building, and content creation. However, for SaaS SEO, StudioHawk always goes above and beyond to consider your company’s unique needs and goals, your audience, your market positioning, and more to craft a tailored SEO campaign that delivers value, credibility, trust, and results at every stage of the customer journey.

If you’re managing a large SaaS platform catering to big enterprises, you’re in the Enterprise SaaS category, which means you need specialised SEO strategies tailored for it. Unlike the broader approach used in general SaaS SEO, which might be geared toward smaller sites and a wider audience, Enterprise SaaS SEO is all about handling the unique challenges that come with large, complex websites.

We’re talking thousands of pages, multiple product lines, and a bunch of subdomains. The focus here is on reaching high-level decision-makers, supporting longer and more complex buyer journeys, and implementing advanced technical SEO to keep your brand on top in a fiercely competitive market.

check

In-depth SEO Audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

check

Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

check

Custom SEO roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

Client success:

303%

year-over-year increase in #1-3 UK keyword rankings

"This is one of our favourite campaigns, which saw us blending technical SEO knowhow and SEO fundamentals to help catapult Fantasy Football Hub to the top of the league in half a season."