Overview
Adding a Spark of SEO
Starting in April of 2020, coming from a long-time SEO provider of whom the client had been close with, he was really concerned about keeping that progress and making sure he could go to the next level. With that in mind, he joined StudioHawk on a base level campaign of £300 per month, to ensure Modus Fireplace’s SEO was well-looked after and would continue to soar.
- Improved On Page Structure
- Technical SEO fixes and optimisation
- Optimised Blog Pages & Content Recommendations
- A Google My Business listing
- UX Suggestions
Challenges & Objectives
Play With Fire & Your SEO Gets Burned
Modus Fireplace’s website has an array of on-site SEO issues ranging from unoptimised titles, meta descriptions, image optimisation and unoptimised heading tags. Their UX needed some tweaking so that visitors could navigate through the site easily.
Another focus was on optimising Technical SEO, as there were potholes that needed to be smoothed over to help Google navigate the site. Alongside these technical issues, one of the key challenges we faced were the large amount of toxic backlinks pointing to the site and hurting its technical health. Our objective here was to cut these off each month in order to clean their backlink portfolio, and make sure all links were genuine and sat within their niche relative.
On top of this, Modus Fireplace’s Google my Business listing lacked key information that described their business or products, and wasn’t making full use of the listing as a channel. We set out to update all the information to be consistent with the website, uploaded more photos of the products and installations, improved the business description and added their key product, and to increase signals for Modern Fireplaces and Gas Fire searches.
RESULTS
Modus Fireplace’s traffic grew massively within the past 6 months, which saw them smash their targets. Organic Search continues to be one of their prime channels for boosting sales, and one of StudioHawk’s standout SEO campaigns.