Overview
Why SEO for Shopify is Important
A robust Search Engine Optimisation strategy is crucial for ensuring that your online store and the products that you sell are able to stand out in a crowded digital marketplace and reach your target audience.
SEO helps your site to rank higher in the search results for keywords that are relevant to the products that you sell and serves your pages to your target audience in the organic search results. By increasing long-term visibility and connecting you with customers actively seeking your products, SEO drives quality traffic to your site, leads to improved conversion rates and contributes to sustained business growth.
What Gives Shopify the Edge in eCommerce?
Shopify stands out in the e-commerce landscape with its user-friendly interface and built-in functionalities specifically designed for online retail. Unlike WordPress and other CMS platforms that require plugins for eCommerce capabilities, Shopify offers seamless integration of shopping features.
Key differentiators include its customisable Product Detail Pages, robust inventory management system, integrated payment solutions and powerful marketing tools that are all geared towards eCommerce efficiency. Shopify’s security features are also specifically designed for online transactions, providing a secure shopping environment for users and business owners, making it a reliable and efficient online retail platform.
How to Boost SEO on Shopify
There are lots of tactics that you can implement to improve the SEO of your Shopify store including:
- Optimise product pages by adding relevant keyword to your metadata, product titles and descriptions
- Create an SEO-friendly site structure that helps users navigate to the content they’re looking for and search engines to index pages
- Create collection pages to drive more traffic to your site
- Build quality backlinks that boost your site’s credibility
- Optimise images and tools to speed up your site and improve the user experience
- Regularly publish quality, traffic-driving blogs
- Optimise your site for mobile
Our Clients
Check out our Shopify SEO Case Studies
Join some of the amazing small & large Shopify businesses that we work with to make a difference and take the guesswork out of being seen online.
General Enquiries
London
Protein Studios, 31 New Inn Yard, Hackney, London EC2A 3EY
Melbourne
Make an Enquiry
"*" indicates required fields