STAND OUT AMONGST YOUR COMPETITORS

SaaS SEO Services

If you’re a SaaS business, you should start looking at SEO as early as possible, ideally during the product creation and development stage. Creating a website with SEO strategies early on can help increase online visibility, drive more relevant traffic, and ultimately, result in more demo requests, signups and revenue via the website.

Chat with a SaaS SEO expert

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When should software tools use SEO?

The simplest response is that if you want to stand out amongst the sea of competitors, and generate more demos and signups, it’s time to invest in SEO for your SaaS business. You have billions of users out there to target, that is looking for goods and services every second of the day, why not take a share of them?

Even if you’re the only player in the software business, SEO can be a critical channel for your digital marketing success.

There are several aspects of your business that you have no control over. You can’t, for example, regulate when a new rival appears, how well your consumers accept a new product launch or control market demand.

But with SEO, you have some level of control over your rankings. You can have an influence on how many people visit your site by optimising it. This directly affects the number of online sales or leads you receive, which has an impact on how much money you may make being active online. Integrating SEO into the marketing plan for a SaaS business, allows you to make a rapid and measurable investment in the exposure and profitability of your company.

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No account managers here, deal directly with the specialists

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We have a proven track record of success for SaaS clients

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No long-term lock-in contracts

SPEAK TO AN SAAS SEO SPECIALIST

WHAT WOULD YOU LIKE TO ACHIEVE WITH SEO?

What's Our SaaS SEO Strategy?

We aim to become your trusted SEO advisor, a team who totally understands your software company. We like to fully immerse ourselves in your niche, and work with you to develop tailored SEO strategies designed to deliver the best return on your investment with us.

In short, we help businesses like yours achieve the top of search engine results and online success. Here’s a sneak peek at what our SEO SaaS software services include:

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High intent keywords

Your target audience is the first step in developing an intuitive keyword strategy. StudioHawk discovers keywords that are revenue drivers, have a high volume, the right search intent, and new highly engaged attract new customers.

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Optimised landing pages

StudioHawk’s data-driven and holistic approach to SEO leads to the creation and optimisation of highly intent-specific landing pages – and have every box checked to get the green tick from search engines ranking factors.

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Digital PR & link building

Our unique backlink acquisition approach is scalable, strategic, and effective in growing authority. We are leading into digital PR to gain brand name publications to boost rankings.

WHY CHOOSE US?

Why choose StudioHawk for your SaaS SEO strategy?

Choosing StudioHawk will mean having a passionate team of experts on your side. You'll work directly with SEO experts, who will immerse themselves in your niche and work with you and your team on everything from strategy down to copy. Here are the first steps to working with us:

4 Steps to getting started with StudioHawk

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Step 1: You Get in Touch

If you’re ready to get going on your SaaS SEO strategy, get in touch. It doesn’t matter how much you know about SEO or digital marketing, or whether your product is still in development or not, we can help you at any stage of your business' evolution.

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Step 2: We Audit

Next, we'll do a deep dive into your site and the data to tailor our approach. In some cases, a one-off fee may apply for large-scale website audits. Or if you have a brand-new website it may be that we can offer advice to get you started on your SEO journey.

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Step 3: Meet & Discuss

Whether it's online or face-to-face over a coffee, our SEO experts will meet with you to share our ideas, and work together on a tailored strategy for your business based on what we've discovered from the audit. Already tested/tried some strategies? We want to hear them!

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Step 4: We Get Started

If StudioHawk feels like the right fit for your SaaS SEO goals—and we know we can deliver the results you’re after—it’s time to kick off your campaign! Our SEO experts will walk you through your finalised custom roadmap, and the hands-on work can now truly begin!

CLIENT STORY

Tapping 1st page on the shoulder with Tapt

StudioHawk helped Tapt, a digital business card platform, achieve a significant increase in organic traffic and keyword rankings. Through focused SEO strategy including content optimisation and targeted keyword work, Tapt no w leads in key industry searches, driving significant growth in visibility and engagement.

202%

increase in position #1-3 keyword rankings in less than a year.

202%

year-over-year increase in position #1-3 keyword rankings in less than a year

209%

return on campaign investment

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558%

increase in clicks through to collection pages

increase in clicks through to product pages

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83%

year-over-year increase in 1st page keyword rankings

increase in organic revenue between July 2023 and July 2024.

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303%

year-over-year increase in organic sessions

year-over-year increase in #1-3 UK keyword rankings

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367%

year-over-year increase in global organic users

increase in first page rankings in the UK after 6 months.

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202%

year-over-year increase in position #1-3 keyword rankings in less than a year

increase in position #1-3 keyword rankings in less than a year.

View case study

174%

ranking for 'plaster coving' in the UK

increase in organic traffic over the first 6 months.

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440%

increase in keywords ranking in top 100

increase in top 10 keyword rankings over the course of the campaign.

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78%

rankings for big keywords like 'ear wax removal Old Street'

year-over-year increase in earwax removal bookings.

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60%

positions for 'Modus Fireplace' in the UK

year-over-year increase in enquiries

View case study

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Technical SEO

Is your current SEO holding you back? Let’s find the bottlenecks and create a strategy to get your SEO back on track. A technical SEO audit can shed some light on how to move forward.

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SEO Content Writing

Driving targeted traffic to your website, establishing trust and building authority in your industry with expertly written SEO content. Content is the cornerstone of your Google rankings, which is why our SEO Copywriting is a critical part of the process.

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Digital PR

Want influencers, bloggers, vloggers and journalists to talk about your brand and link to your website? With our carefully executed digital digital PR campaigns, you’ll build brand awareness and inbound links that boost your Google rankings.

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Local SEO

If you sell locally, we’ll help you become the leader of the local pack with our targeted local SEO strategies that help you expand your local reach.

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Link Building & Acquisition

Our link-building campaigns build high-quality backlinks to your store, which helps improve your Google rankings.

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eCommerce SEO

Competition for shopping-related keywords is rife, so it pays to have specialists in your back pocket. At StudioHawk, you’re in good hands — our eCommerce SEO specialists have mastered what works when it comes to eCommerce SEO.

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Small Business SEO

Being a small business is an exciting thing. It can be fast-moving and competitive with different challenges day-to-day. You need a small business SEO strategy geared to your goals, and caters to your budget and your niche.

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Website Migrations

Are you shifting your website domain or CMS? Afraid that all the time and effort invested in ranking with Google will drop away with a new website? StudioHawk is here to save the day with our experience SEO website migration specialists.

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International SEO

A good SEO strategy has you identifying target audiences and their nuances, relating to their cultures and speaking their language. And by that, we mean more than a Google translation of your website. Start reaching a global audience with international SEO expertise at StudioHawk.

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Generative AI SEO

Looking to stand out in a world powered by generative AI? Discover how our unique approach to AI-driven SEO can amplify your online presence. StudioHawk can leverage cutting-edge AI strategies to help you rank, connect, and scale faster than ever.

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What our clients are saying.

We've been working with Studio Hawk for 6 months now. In the span of just three months of SEO services, they took us from non-existent on Google Search (we're a very new company) to first page results across 3 of our 4 key search terms, and performance improves week on week. Always friendly and clearly passionate about the work they do. I couldn't recommend them more.

Martin Blinder

Symbe

Oppidan Education worked with Sophie and the StudioHawk team on a campaign to recover lost ranking after a website migration. They put a comprehensive plan into place with monthly actionable steps, leading to a full SEO recovery and beyond. We've been delighted with their work and thoroughly recommend the team.

Ben Stevens

Oppidan Education

The team at StudioHawk have helped us quickly and easily get to page on Google for multiple business-related search terms - that have directly affected our monthly sales on a channel we've never been able to grow ourselves. They're not only highly skilled experts but also incredible people to work with.

Steven Christodulidis

AMD Digital

We were dissatisfied with the previous SEO agency due to lack of organic ranking and conversions so we partnered with StudioHawk.... And what a difference it made! T We've had some incredible results with huge growth in organic traffic and conversions compared to last year. Really pleased with their work!

Sana Farooq

E-Learning Network

SaaS SEO and traditional SEO might share a few pages from the same playbook, but it’s the strategy that makes them stand apart. While fundamental SEO principles such as keyword optimisation and on-page SEO remain, SaaS SEO needs to cater to long sales cycles, tricky customer onboarding, heightened data security concerns, and a global audience. As your SaaS SEO agency, we’ll tailor your SEO campaign to the unique needs of your users based on their customer journey.

SEO isn’t just a flashy add-on; it’s the powerhouse that SaaS brands rely on to attract traffic, leads, and visibility. Think of it as a trusty guide that walks your audience through each stage of their journey—from awareness to loyal customer—keeping them engaged along the way.

A successful SaaS SEO strategy should always include essential SEO principles such as keyword research, optimisation, on-page SEO, technical SEO, link-building, and content creation. However, for SaaS SEO, StudioHawk always goes above and beyond to consider your company’s unique needs and goals, your audience, your market positioning, and more to craft a tailored SEO campaign that delivers value, credibility, trust, and results at every stage of the customer journey.

If you’re managing a large SaaS platform catering to big enterprises, you’re in the Enterprise SaaS category, which means you need specialised SEO strategies tailored for it. Unlike the broader approach used in general SaaS SEO, which might be geared toward smaller sites and a wider audience, Enterprise SaaS SEO is all about handling the unique challenges that come with large, complex websites.

We’re talking thousands of pages, multiple product lines, and a bunch of subdomains. The focus here is on reaching high-level decision-makers, supporting longer and more complex buyer journeys, and implementing advanced technical SEO to keep your brand on top in a fiercely competitive market.

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In-depth SEO Audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom SEO roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

Client success:

303%

year-over-year increase in #1-3 UK keyword rankings

"This is one of our favourite campaigns, which saw us blending technical SEO knowhow and SEO fundamentals to help catapult Fantasy Football Hub to the top of the league in half a season."