The success of your retail store depends on owning your Local SERPs and supercharging your map pack visibility. Our team of retail SEO specialists have a tried-and-trusted track record of success in crafting award-winning Local SEO campaigns designed to take your footfall to the next level.
Get in Touch With a Retail SEO Agency
We offer a range of retail SEO services to get your business on the map and increase footfall. Our team of experts are laser-focussed on your bottom line and what matters to your business and your industry.




















How Can We Improve Local SEO for Retail Stores?
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Our Retail SEO Services

How We Work With You On Your Retail SEO Strategy

4 Steps to Scaling Your Retail Business with StudioHawk
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Retail SEO FAQs
Retail SEO is the process of optimising a retailer’s physical store presence and website so it ranks higher in search engine results when customers search for products or services locally. Unlike eCommerce SEO (which focuses solely on online transactions), Retail SEO is designed to drive both in-store visits and online engagement.
It includes:
- Local SEO strategies like Google Business Profile optimization, map pack visibility, and local directory management
- On-page SEO for store location pages, service pages, and product info
- Technical SEO to ensure fast, mobile-friendly performance
- Content and backlink strategies that reinforce trust and local relevance
Retail SEO helps you get found by nearby customers who are actively searching for what you sell — often with high intent to buy.
To build a strong Retail SEO campaign, focus on connecting with local customers across both online and offline channels:
- Claim and optimise your Google Business Profile(s) for each store location.
- Ensure consistency across all directories (name, address, phone number).
- Build location-specific landing pages on your website with unique content.
- Use local keywords ("near me", suburb names, city modifiers) in your content.
- Encourage and respond to customer reviews to build credibility.
- Create supporting content like local guides or promotions.
- Monitor local rankings, website traffic, and in-store visit data.
- Don't sleep on LLMs!
Consistency and local relevance are key. The goal is to dominate your local market in both search and maps.
Get in touch with us today to discuss some of these strategies, and how we can implement them for you.
At StudioHawk, we tailor our Retail SEO strategy to meet the unique needs of physical retail brands. We focus on driving local visibility and foot traffic, while supporting broader brand awareness online.
Our approach includes:
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Auditing and optimizing Google Business Profiles and local citations
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Creating location-targeted content and landing pages
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Implementing technical SEO fixes for better site performance and UX
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Managing reviews and reputation to boost trust
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Using schema markup to enhance how your store appears in search
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Tracking key metrics like map pack rankings, local impressions, and store visits
We help retailers stand out in their area and make it easy for nearby customers to choose them over the competition.
Retail SEO and eCommerce SEO both aim to improve visibility in search engines, but they focus on different business needs.
Retail SEO is designed for businesses with physical stores and helps drive foot traffic by improving local search presence. This includes optimising Google Business Profiles, getting into the map pack, managing directory listings, and creating location-based content that makes it easy for nearby customers to find and choose your store.
eCommerce SEO, on the other hand, focuses on online-only stores and aims to drive direct transactions through the website. It involves optimizing product and category pages, improving site architecture for crawling and indexing, and targeting commercial-intent keywords to increase sales.
In short: Retail SEO helps people discover and visit your store in person, while eCommerce SEO helps people buy from you online. If your business operates in both spaces, combining the two strategies ensures you're visible wherever your customers are looking.
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