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On-Page SEO Services

Q: What's the difference between on-page and off-page SEO?

On-page SEO focuses on optimising elements within your website—like content, keywords, meta tags, and site structure—so search engines and users understand it better. Off-page SEO is about building authority and trust from outside your site, through backlinks, digital PR, and signals like brand mentions.

When everything else is aligned, on-page SEO is where the magic happens. This is where applying best SEO practices can have a profound impact. Good on-page SEO includes optimising all your site’s content for search, ensuring good on-page structure, producing helpful content that delivers for you and your user base, and much more besides.

We offer a range of on-page SEO services to our clients, ranging from briefing new service pages to optimising heading structures throughout the site. Want to talk it over with an expert? Get in touch below.

Let's Improve Your Web Pages

What Is On-Page SEO?

On-page SEO is the process of optimising your webpages to rank well in organic search. It’s a wide-ranging term that covers a broad set of different disciplines, techniques, and theory which combine to help your website’s pages do better in organic search, be seen more often, and positively impact your bottom line.

Some common tasks covered under this umbrella includes optimising for search intent, ensuring page & heading structure is optimal, crafting custom title tags, building a strong internal linking structure, and ensuring URLs are human-readable and set up to perform well in search. There’s a lot more to it, so if you have any questions please feel free to get in touch and discuss what we can do for you.

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No account managers,
only specialists

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We don't just parrot best practice, we offer actionable recommendations

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No long-term contracts

Let's Talk About On-Page SEO

WHAT'S IN IT FOR YOU?

How to Do On-Page SEO

So you want to optimise your web pages, but you aren’t sure how best to approach it. Whilst there is no on-size-fits all approach, or a simple checklist for us all to follow, there are a few areas that we would generally cover when optimising the on-page SEO of a typical client:

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Technical Baseline

Without a clean technical baseline, you will struggle to make any inroads no matter how good your on-page SEO is or how long you spend on it. This will include things like ensuring the website is crawlable and indexable by search engines, that your website loads fast enough to ensure good UX, and that all the key security features of the site work as intended.

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Content is King

You’ll want to ensure that the title tag is optimised, headings contain your primary keyword and are well laid out, that your SEO copy has a good flow, is well-researched, is impactful, that you answer user questions on the page, and much more. We’ve produced this little guide to SEO page structure to help get you started, but feel free to get in touch for more detail!

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CRO and SEO

You may have heard the old saying “you can lead a horse to water, but you can’t make them drink”. SEO can sometimes feel exactly the same way without a robust knowledge of conversion rate running alongside everything you do. You’ll want to supplement your On-Page SEO strategy with at least a nod towards CRO to get the best ROI.

4 Steps to getting started with StudioHawk

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Step 1: You Get in Touch

If you’re ready to take your web presence to the next level, get in touch. It doesn’t matter how much you know about SEO or digital marketing, we'll put things into plain English and lay out our ideas.

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Step 2: We Do an Audit

A big part of any SEO strategy is auditing, otherwise we’re shooting blind. You might be eligible for a free website audit with us. But if you’re not, we’ll propose a price based on how complicated your website is.

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Step 3: Meet & Discuss

We don't just give you a print out and leave it there, we're invested in actioning our findings. We’ll organise some time with you and your personal SEO consultant – either in person or on a video call – to discuss the strategy how best to prioritise the work required.

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Step 4: We Get Started

If you feel that StudioHawk is a good fit to manage your SEO, and we feel like we can get you results, then it's time to hit go! Our experts will work with you on a plan to get the most value out of every single page on your website, and do most of the work ourselves to boot.

CLIENT STORY

Helping Officeworks save their organic traffic

See how we helped Officeworks dodge a bullet with their organic traffic and deliver a 29% increase in organic revenue in just 12 months (3x more traffic than our agreed goal!)

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537%

increase in organic traffic since campaign start.

increase in non-branded impressions since campaign start.

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558%

increase in clicks through to collection pages

increase in clicks through to product pages

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386%

increase in organic users Sep 2024 vs Sep 2022

increase in organic search revenue, Sep 2024 vs Sep 2022

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522%

increase in candidate placements via organic search

year-over-year increase in clicks for important commercial terms

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529%

increase in keyword ranking on the first page of Google in June 2025 compared to 2023.

increase in organic revenue June 2025 compared to June 2023

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303%

year-over-year increase in organic sessions

year-over-year increase in #1-3 UK keyword rankings

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83%

year-over-year increase in 1st page keyword rankings

increase in organic revenue between July 2023 and July 2024.

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367%

year-over-year increase in global organic users

increase in first page rankings in the UK after 6 months.

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202%

year-over-year increase in position #1-3 keyword rankings in less than a year

increase in position #1-3 keyword rankings in less than a year.

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174%

ranking for 'plaster coving' in the UK

increase in organic traffic over the first 6 months.

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440%

increase in keywords ranking in top 100

increase in top 10 keyword rankings over the course of the campaign.

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78%

rankings for big keywords like 'ear wax removal Old Street'

year-over-year increase in earwax removal bookings.

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60%

positions for 'Modus Fireplace' in the UK

year-over-year increase in enquiries

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228%

increase in organic clicks YoY (April 2025 vs April 2024)

increase in organic search revenue YoY (April 2025 vs April 2024)

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YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024)

ranking for ‘CNC Machines’

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EXPLORE MORE

Our SEO Services

For us, SEO is not a side hustle - it's our bread and butter. We know the nuances and have mastered what matters when it comes to SEO that drives results. Whether it's SEO Consulting, Content Writing, or Digital PR - we've got you covered.

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Technical SEO

Technical SEO can be overwhelming and full of jargon, but it doesn't have to be! With proper prioritisation and plain English communication, it can be one of the most effective ways of propelling your business to the top of the search results.

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SEO Content Writing

Driving targeted traffic to your website, establishing trust and building share of voice in your industry with expertly written SEO content. Content is the cornerstone of your Google rankings, which is why our SEO Copywriting is a critical part of the process.

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Digital PR

Want influencers, bloggers, vloggers and journalists to talk about your brand and link to your website? With our carefully executed digital digital PR campaigns, you’ll build brand awareness and inbound links that boost your Google rankings.

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Local SEO

Our local SEO experts can help give you the tools, strategy and knowledge you need to reduce reliance on third party sites for leads and turn an asset you own, your website, into your main revenue driver. Our targeted local SEO strategies put you on the map.

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Link Building & Acquisition

Our link-building campaigns build high-quality, relevant backlinks to your store, which helps improve your Google rankings.

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eCommerce SEO

Your organic search performance can make or break an e-commerce based business, so we understand its importance in relation to your bottom line. Our e-commerce SEO strategy is designed to give you one less channel to worry about, and make you more money to boot.

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Small Business SEO

We understand how much of yourself is invested in your business, and want to see it succeed. How do you find your next customer? How can people find you online? You need a small business SEO strategy geared towards you, let us cater to your budget and niche.

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Website Migrations

Are you moving your website domain or CMS? Afraid that all the time and effort invested in ranking with Google will drop away with a new website? StudioHawk is here to save the day with our experience SEO website migration specialists.

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International SEO

Google Translate can only take you so far. If you want customers from around the world, you need some international SEO strategies that will find your audience no matter where they are in the world. A good strategy has you identifying target audiences and their nuances.

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What our clients are saying.

We have worked with StudioHawk for over 2 years. In that time they have helped us with all things SEO whilst we launched our new ecom website, advising on site improvements and general website strategy. Itamar has been key in making site suggestions whilst Lily has really helped develop our blog strategy. Both are a pleasure to work with. Highly recommended!

Dan Franklin

TouchNote

Itamar and Harvey have been excellent with our SEO since we started working with them earlier this year. They listen to us, are quick to respond, proactive and genuinely driven to get us to no1 on Google. Would highly recommend!

Claire Gray

Bain & Gray

We've been working with Studio Hawk for a couple of years now, they've helped us see huge growth through our organic search channels and have been extremely supportive through launches, campaigns and helping us improve our content across the website. A great agency to work with - highly recommend.

Emma Gee

GRIND

Oppidan Education worked with Sophie and the StudioHawk team on a campaign to recover lost ranking after a website migration. They put a comprehensive plan into place with monthly actionable steps, leading to a full SEO recovery and beyond. We've been delighted with their work and thoroughly recommend the team.

Ben Stevens

Oppidan Education

Experts in SEO and content, great to work with - we've worked with Studio Hawk for over a year now and have been very pleased with their work, team and style.

Gordon Lott

DR.VEGAN

On-page SEO is the process of optimising individual web pages so they rank higher in search results and attract the right visitors. It covers everything visible on the page, like content, headlines, images, and internal links, as well as behind-the-scenes elements such as meta tags, site structure, and page speed. In short, it makes your website easier for both users and search engines to understand.

On-page SEO focuses on optimising elements within your website—like content, keywords, meta tags, and site structure—so search engines and users understand it better. Off-page SEO is about building authority and trust from outside your site, through backlinks, digital PR, and signals like brand mentions.

On-page SEO is vital because it helps search engines understand your website and match it to what people are searching for. By optimising elements like content, headings, meta data, and internal links, you make your site more relevant and easier to navigate. This not only improves your visibility in search results but also enhances user experience—meaning more of the right people find you, stay longer, and take action.

Key on-page SEO factors include optimising your content with the right keywords, writing clear headings and title tags, crafting compelling meta descriptions, and structuring pages with internal links. Technical elements matter too, like page speed, mobile-friendliness, and image optimisation. Together, these ensure search engines can crawl and understand your site, while users enjoy a seamless, engaging experience.

While anyone can tweak titles or add keywords, effective on-page SEO that pushes the needle consistently requires specialist knowledge. An SEO agency brings expertise in search algorithms, user behaviour, and your specific market, ensuring every element of your site is deliberately optimised to drive visibility, traffic, and conversions. In short, you get more impact from the same content and resources, without the guesswork.

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In-depth SEO Audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom SEO roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

Client success:

558%

increase in clicks through to product pages

"Damson Madder were finding it hard to compete as a smaller business in a market full of huge retailers with huge budgets. We helped them get their foot in the door."