Digital PR Agency

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Why is Digital PR important?
But it doesn’t stop there. These backlinks attract highly relevant traffic, increasing your chances of conversions. At the same time, Digital PR amplifies your brand’s reach, putting your business in front of the right audience and boosting your visibility where it matters most.
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What is Digital PR?
Digital PR is the modern evolution of traditional public relations, designed for the online world. Unlike traditional PR’s focus on offline coverage, Digital PR builds backlinks, drives traffic, and boosts visibility through targeted campaigns. By combining technical and content SEO, it strengthens your site’s authority and rankings.
Using data-led insights and reactive strategies, Digital PR ensures your brand captures attention and stays ahead of trends, while seamlessly complementing your existing SEO efforts.

Digital PR, on the other hand, operates entirely online, driving traffic to your website through backlinks and brand exposure. It uses media coverage, influencer partnerships, and online channels to amplify awareness, recognition, and credibility—helping you reach a broader audience in today’s digital-first world.
Which is better? It depends on the goal. We adapt to the situation, using both approaches to secure results and those all-important PR links.
Why choose StudioHawk for your Digital PR?

4 Steps to starting your Digital PR campaign
Stretching the Limit of the SERPs

Dr Stretch, a sports therapy clinic based in North London, came to us in November 2023.
They have a strong expertise in sports massage therapy, assisted stretching and strength training but were finding it challenging to communicate this to their customers and reach their target audience in Google, bringing in London-based clientele.

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Digital PR FAQs
Short answer- yes. Backlinks are arguably the most powerful component of SEO. The Page Authority a good backlink can provide, and the leads they bring to you, are vital, not only for your Google ranking but also for bringing qualified leads which can turn into conversions.
A good story, an honest story about you. A good WHY story, WHY you are in business, WHY you are the best choice for someone to use your products or services.
PR works when it hits the emotions of a reader, or it provides the best solution to a problem they never knew they had.
You can actively tell the world how awesome you are, in your words and in your way.
Digital PR can offer all kinds of benefits, particularly from a marketing perspective.
Here’s a few we’ve seen our clients enjoy:
- Enhanced Brand Visibility: Gaining exposure through media coverage, influencer partnerships and other online channels allows you to reach a wider audience and increase your brand awareness, recognition and credibility.
- Link Acquisition: Great digital PR campaigns can attract high quality links from authority websites in your industry. These backlinks improve your website’s authority in the eyes of search engines, leading to more visibility and better rankings in the search engine results.
- Complement Your SEO: Digital PR and SEO work hand-in-hand to build your authority and showcase your expertise in your niche. Our SEO wizards work closely with our Digital PR teams to drive results that directly benefit your organic presence.
Alongside more visibility and reach, digital PR can also help you manage customer relations, brand image and potential PR issues.
Ultimately, digital PR is a powerful tool for brand growth that works in tandem with SEO to boost your online presence and credibility.
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