THE CHALLENGES
Navigating International SEO Misconfiguration
A large multinational company like TouchNote naturally want to reach users around the world, but they weren’t applying the ideal set up from a more technical, International SEO perspective. This was a big roadblock lying on TouchNote’s path to organic search success.Â
We developed a strategy to combat this challenge by firstly clearing up any issues surrounding incorrect hreflang implementation (the code which tells crawlers where the content should be served, and in which language). We then linked together the different target regions via a region selector in the footer to ease discoverability by crawlers, and – of course – opening up pathways for users.
THE CHALLENGES
Bringing The Blog Back Into The Fold
The team at TouchNote were also faced with another, relatively common SEO issue – their blog was housed on a separate subdomain, which meant that their main domain wasn’t benefitting as much as it could be from all their hard (not to mention expensive) work here and vice versa.
We worked closely with their development team to tackle this issue by migrating the blog back into the main domain and set it up on its own subfolder instead. This reversion to a more traditional setup for the blog resulted in substantial keyword directory growth & increased traffic volume across their key markets.
THE CHALLENGES
Clearing Up Cannibalisation
We worked closely with TouchNote’s in-house content team to clear up these over-optimisation issues to ensure that every page on the site was fulfilling its potential. We mapped each page against its primary keyword and ensured that each one was running in its own lane.
We didn’t stop there, however, and as well as optimising the existing content on the site, also helped build out even more content. We briefed the team to help them create landing pages targeting specific occasions and customer personas, and all our hard work over a number of months resulted in a big uplift in non-branded keywords and impressions.
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