STRETCHING THE LIMIT OF THE SERPS

TouchNote’s SEO Journey 💌

One of the nation’s favourite personalised cards brands reached out to us to help drive more traffic and conversions through Organic Search. The campaign involved fixing significant international and technical SEO issues, as well as assisting with a content strategy and link acquisition.
TouchNote
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202%
increase in position #1-3 keyword rankings in less than a year.
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202%
year-over-year increase in position #1-3 keyword rankings in less than a year
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209%
return on campaign investment
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About TouchNote

TouchNote is a London-based creative platform that helps people stay connected by turning their personal photos into beautifully designed postcards, greeting cards, and other photo gifts. Founded in 2008 by Raam Thakrar and Paul Burdin, TouchNote makes it easy for users to share thoughtful moments with loved ones, wherever they are in the world.

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What Was The Strategy?

International SEO: We sorted out incorrect hreflang tags and set up & internal links. Also providing Google with a path to find other regions - site wide, clickable region buttons in the footer.

 

Technical SEO Support: The blog was on a subdomain, which Google treated as a separate entity. Once we moved the blog back into the main domain as a subfolder, this had a significant & quick impact upon traffic.

 

Content Improvements: We created optimised & personalised pages targeting specific occasions & personas. We also ensured that all cannibalisation issues were cleared up as well as briefing new blog content.

Such an amazing team at StudioHawk. They're proactive, hands on and up-to-date with the SEO landscape. Would strongly recommend if you need real SEO expertise to help your brand grow.
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The Challenges

 

Navigating International SEO Mix-Ups

 

A large international company like TouchNote naturally want to reach users around the world with their website, but they weren’t applying the ideal set up from a more technical, International SEO perspective. This was a big roadblock lying on TouchNote’s path to organic search success. 

We developed a strategy to combat this challenge by firstly clearing up any issues surrounding incorrect hreflang implementation (the code which tells crawlers where the content should be served, and in which language). We then linked together the different target regions via a region selector in the footer to ease discoverability by crawlers, and – of course – opening up pathways for users.

 

Bringing The Blog Back into the Fold

 

The team at TouchNote were also faced with another, relatively common SEO issue – their blog was housed on a separate subdomain, which meant that their main domain wasn’t benefitting as much as it could be from all their hard (not to mention expensive) work here and vice versa.

We worked closely with their development team to tackle this issue by migrating the blog back into the main domain and set it up on its own subfolder instead. This reversion to a more traditional setup for the blog resulted in substantial keyword directory growth & increased traffic volume across their key markets.

 

Clearing Up Cannibalisation

 

We worked closely with TouchNote’s in-house content team to clear up these over-optimisation issues to ensure that every page on the site was fulfilling its potential. We mapped each page against its primary keyword and ensured that each one was running in its own lane.

We didn’t stop there, however, and as well as optimising the existing content on the site, also helped build out even more content. We briefed the team to help them create landing pages targeting specific occasions and customer personas, and all our hard work over a number of months resulted in a big uplift in non-branded keywords and impressions.

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The Results
  • 102% YoY increase in non-branded clicks from Google Search.
  • 202% increase in position #1-3 keyword rankings in less than a year.
  • 209% return on campaign investment.

Helping the UK's Best Brands Level Up With SEO

increase in clicks through to collection pages
558%
increase in clicks through to collection pages
increase in clicks through to product pages
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year-over-year increase in 1st page keyword rankings
83%
year-over-year increase in 1st page keyword rankings
increase in organic revenue between July 2023 and July 2024.
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year-over-year increase in organic sessions
303%
year-over-year increase in organic sessions
year-over-year increase in #1-3 UK keyword rankings
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year-over-year increase in global organic users
367%
year-over-year increase in global organic users
increase in first page rankings in the UK after 6 months.
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year-over-year increase in position #1-3 keyword rankings in less than a year
202%
year-over-year increase in position #1-3 keyword rankings in less than a year
increase in position #1-3 keyword rankings in less than a year.
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ranking for 'plaster coving' in the UK
174%
ranking for 'plaster coving' in the UK
increase in organic traffic over the first 6 months.
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increase in keywords ranking in top 100
440%
increase in keywords ranking in top 100
increase in top 10 keyword rankings over the course of the campaign.
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rankings for big keywords like 'ear wax removal Old Street'
78%
rankings for big keywords like 'ear wax removal Old Street'
year-over-year increase in earwax removal bookings.
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positions for 'Modus Fireplace' in the UK
60%
positions for 'Modus Fireplace' in the UK
year-over-year increase in enquiries
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