Plaster Ceiling Roses SEO Case Study

• Our main focus for Plaster Ceiling Roses from when we started in May 2022 was to conduct effective keyword research to understand the user search intent. In doing so, we were able to embark on a full-throttle title & metadata approach that utilised product codes, sizes and relevant keywords to improve our organic positions.
  
  Our SEO specialists actioned technical SEO fixes and optimisation, conducted user search intent through keyword research and used this to inform title & meta Description optimisation. We also optimised their site structure, created local landing pages for areas served, ensured their E-E-A-T (expertise, experience, authoritativeness, trustworthiness) was up to scratch, and ran a backlink outreach campaign in the background.

Our aims for Plaster Ceiling Roses were very simple – increase organic traffic by 30% and boost online sales from organic search by 20% in a 6 month period. Whilst, we set conservative goals due to the nature of SEO, we always strive for greatness.

These objectives are our base and we certainly don’t break out the champagne unless we are smashing them all!

A big challenge that we faced was the competition we were up against for our key terms. Our rivals had bigger resources and higher authority which in the short term, impacted our rankings.

Our plan of attack changed as we took the approach of improving our E-E-A-T through local landing pages and improving the fitting guides that we had on the site.

We recovered our positions and sought to brief new pages that would showcase the expertise and experience we built over the years, through a transformation & renovation page, showcasing the amazing work that we’ve completed.