London Hearing Specialist | Local SEO Case Study

London Hearing Specialists are ear wax & hearing care experts. They entrusted us with the task of improving their organic search presence in locations across London for their hearing care services.

The Results

Let’s Hear it For The Hawks 👂

78%

YoY increase in earwax removal bookings.

#1-3

Rankings for big keywords like ‘ear wax removal Old Street’

61.9%

Increase in organic traffic 2023 vs 2022.

HOW WE GOT THERE

When setting out to tackle London Hearing Specialist’s challenges, our strategy was clear 🔎

On-Page SEO

We optimised key service pages with metadata tweaks to target more commercial terms. We also optimised heading structures with niche relevant keywords and knitted key pages together with internal links.

Local SEO

Helped with optimised Google listing set up and added location-specific tags to add depth to tracking and inform our actions. Developed location pages to target these strategically important areas.

Website Redesign

We also helped shepherd the LHS team through a tricky website redesign, aiming to improve user experience whilst retaining as many useful SEO elements as we could at the same time.

THE CHALLENGES

Dealing With The Capital’s Competition

London is one of the most competitive local search landscapes going, and private sector healthcare is one of the most challenging to break into. It was therefore no small task for us, alongside their small team, to rank for top 1-3 positions difficult in certain areas across London.

We focussed on playing to their strengths to begin with – leaning into locations where they already did quite well to pick up early momentum and quick wins, before optimising the site to go after wider catchments and more competitive locations.

THE CHALLENGES

Working Through a Website Redesign

A few months into the campaign, the client informed us that they were going to undergo a website redesign. This is always a curveball, and decisions like this have the potential to throw a real spanner in the works, especially since they wanted to redesigning key service pages on which lots of work had already been done.

However, we also felt that the site would benefit massively from a slicker, faster, more user-friendly theme. We therefore collaborated with their developers to ensure a seamless redesign process, fixing up post-redesign technical issues such as redirecting old pages to new ones, maintaining rankings and traffic where possible.

Jake-Rudge-StudioHawk-SEO-Specialist-London

Itamar-Blauer-StudioHawk-Senior-SEO-director-London

Our Hawks Are The Best in Class..

Meet the team behind the case study you’ve just read.

JAKE RUDGE

ITAMAR BLAUER

Jake Rudge:

Jake is a SEO Specialist. When he isn’t conducting keyword research and optimising our clients’ websites, you can find Jake playing football for his local team in Basingstoke and watching (read: screaming from the sofa at) his beloved Chelsea FC.

Meet Jake

Itamar Blauer:

Itamar is the Senior SEO Director at StudioHawk. As an author, podcast host, and YouTuber, Itamar lives and breathes SEO with his entire professional career revolving around the SEO industry. Beyond that, you’ll find him at grunge and rock gigs or watching his beloved Spurs.

Meet Itamar

CASE STUDIES

London Hearing Specialist SEO Case Study