Grind SEO Case Study

​Grind is a London-based coffee company founded in 2011 by David Abrahamovitch. It began with a single café in Shoreditch and has since expanded to multiple locations across London, offering specialty coffee, cocktails, and food.

Developed a comprehensive blog strategy featuring engaging, actionable content like unique coffee recipes. This approach not only provided valuable insights for customers but also successfully captured non-branded traffic while showcasing new product releases.

Revamped collection pages with a focus on high-conversion commercial keywords, ensuring increased visibility and alignment with customer search intent. This helped attract the right audience and drive traffic to newly launched product ranges, boosting sales during critical periods.

Unforseen Competition

Struggled to identify opportunities for driving non-branded traffic and effectively promoting new product launches.

Navigating Seasonal Challenges

Experienced seasonal sales dips, particularly during winter, alongside the challenge of managing stock arrivals.

Lacked a focused SEO strategy to boost rankings and capture commercial traffic during peak sales periods like Christmas.