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Fantasy Football Hub: An Absolute Screamer ⚽

This is one of our favourite campaigns, which saw us blending technical SEO knowhow and SEO fundamentals to help catapult Fantasy Football Hub to the top of the league in half a season. In the spirit of fair play, we thought we’d dust off our tactical notepad, get the whiteboard out, and share our gameplan.
Fantasy Football
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303%
year-over-year increase in #1-3 UK keyword rankings
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98%
year-over-year increase in organic sessions
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About Fantasy Football Hub

Fantasy Football Hub is a platform dedicated to enhancing the Fantasy Premier League experience through AI and expert insights. Founded in 2019 by Will Thomas, the Hub offers a suite of AI-powered tools designed to assist FPL managers in optimising their teams.
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What Was The Strategy?

Content Optimisation: Our focus lay in enhancing evergreen informational content to bolster visibility in ‘Top Stories’ SERP features, backed by fundamental SEO practices and technical knowhow.

 

Technical SEO Support: We provided assistance, guidance, and prioritisation for technical SEO tasks, including rolling out a new JavaScript front end, improving indexation, addressing sitemap and server issues.

 

Backlink Outreach: Our tailored and consistent backlink outreach approach ensured 4-6 backlinks were acquired monthly for the client’s most important pages from relevant, authoritative domains.
These guys really are the experts - they deliver great advice and results. I have been working with them for over a year. They are professional and at the top of their game.
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The Challenges

 

Tackling Stubborn Opposition

 

Fantasy Football Hub’s primary organic search competitor, Fantasy Football Scout, is a dominant, well-established player in the domain. Moreover, the majority of the FFH team were working on this project in their spare time, lacking the resources and established presence of their competitors.

We developed a strategy to combat this challenge by being agile and tailoring our approach to their setup. Prioritisation of goals and tasks was integral to overcoming their much better-resourced opponents. Despite limited resources, we defended well and hit the competition on the counterattack.

 

Navigating Seasonal Challenges

 

The irregularities of the football season presented us with another challenge, not to mention COVID-19-related disruptions.

This made analysing data and evaluating performance less straightforward than in our other campaigns. We rose to this challenge by investing more time in detailed analysis, which we then reviewed with the client. Their insights and understanding of the market proved invaluable in bridging the gaps, helping us navigate the unpredictable currents of seasonality.
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The Results
  • We achieved 605 #1-3 UK Keyword Rankings (+303% YoY): 
  • We achieved 1,061,861 Organic Sessions (+98% YoY): 

Helping the UK's Best Brands Level Up With SEO

increase in clicks through to collection pages
558%
increase in clicks through to collection pages
increase in clicks through to product pages
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year-over-year increase in 1st page keyword rankings
83%
year-over-year increase in 1st page keyword rankings
increase in organic revenue between July 2023 and July 2024.
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year-over-year increase in organic sessions
303%
year-over-year increase in organic sessions
year-over-year increase in #1-3 UK keyword rankings
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year-over-year increase in global organic users
367%
year-over-year increase in global organic users
increase in first page rankings in the UK after 6 months.
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year-over-year increase in position #1-3 keyword rankings in less than a year
202%
year-over-year increase in position #1-3 keyword rankings in less than a year
increase in position #1-3 keyword rankings in less than a year.
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ranking for 'plaster coving' in the UK
174%
ranking for 'plaster coving' in the UK
increase in organic traffic over the first 6 months.
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increase in keywords ranking in top 100
440%
increase in keywords ranking in top 100
increase in top 10 keyword rankings over the course of the campaign.
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rankings for big keywords like 'ear wax removal Old Street'
78%
rankings for big keywords like 'ear wax removal Old Street'
year-over-year increase in earwax removal bookings.
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positions for 'Modus Fireplace' in the UK
60%
positions for 'Modus Fireplace' in the UK
year-over-year increase in enquiries
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Award-Winning SEO Agency

These awards aren’t just for the the trophy cabinet. They represent our passion for pushing the envelope, rewriting the SEO playbook, and redefining what it means to work with an SEO agency.
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