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Fantasy Football Hub: An Absolute Screamer ⚽

This is one of our favourite campaigns, which saw us blending technical SEO knowhow and SEO fundamentals to help catapult Fantasy Football Hub to the top of the league in half a season. In the spirit of fair play, we thought we’d dust off our tactical notepad, get the whiteboard out, and share our gameplan.

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303%

year-over-year increase in #1-3 UK keyword rankings

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98%

year-over-year increase in organic sessions

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What Was The Strategy?

Content Optimisation: Our focus lay in enhancing evergreen informational content to bolster visibility in ‘Top Stories’ SERP features, backed by fundamental SEO practices and technical knowhow.

Technical SEO Support: We provided assistance, guidance, and prioritisation for technical SEO tasks, including rolling out a new JavaScript front end, improving indexation, addressing sitemap and server issues.

Backlink Outreach: Our tailored and consistent backlink outreach approach ensured 4-6 backlinks were acquired monthly for the client’s most important pages from relevant, authoritative domains.

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The Challenges

Tackling Stubborn Opposition

Fantasy Football Hub’s primary organic search competitor, Fantasy Football Scout, is a dominant, well-established player in the domain. Moreover, the majority of the FFH team were working on this project in their spare time, lacking the resources and established presence of their competitors.

We developed a strategy to combat this challenge by being agile and tailoring our approach to their setup. Prioritisation of goals and tasks was integral to overcoming their much better-resourced opponents. Despite limited resources, we defended well and hit the competition on the counterattack.

Navigating Seasonal Challenges

The irregularities of the football season presented us with another challenge, not to mention COVID-19-related disruptions.

This made analysing data and evaluating performance less straightforward than in our other campaigns. We rose to this challenge by investing more time in detailed analysis, which we then reviewed with the client. Their insights and understanding of the market proved invaluable in bridging the gaps, helping us navigate the unpredictable currents of seasonality.

558%

increase in clicks through to collection pages

increase in clicks through to product pages

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386%

increase in organic users Sep 2024 vs Sep 2022

increase in organic search revenue, Sep 2024 vs Sep 2022

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522%

increase in candidate placements via organic search

year-over-year increase in clicks for important commercial terms

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83%

year-over-year increase in 1st page keyword rankings

increase in organic revenue between July 2023 and July 2024.

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303%

year-over-year increase in organic sessions

year-over-year increase in #1-3 UK keyword rankings

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367%

year-over-year increase in global organic users

increase in first page rankings in the UK after 6 months.

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202%

year-over-year increase in position #1-3 keyword rankings in less than a year

increase in position #1-3 keyword rankings in less than a year.

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174%

ranking for 'plaster coving' in the UK

increase in organic traffic over the first 6 months.

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440%

increase in keywords ranking in top 100

increase in top 10 keyword rankings over the course of the campaign.

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78%

rankings for big keywords like 'ear wax removal Old Street'

year-over-year increase in earwax removal bookings.

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60%

positions for 'Modus Fireplace' in the UK

year-over-year increase in enquiries

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302%

increase in organic revenue in first 6 months

increase in non-branded clicks in the UK in first 6 months

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Client success:

558%

increase in clicks through to product pages

"Damson Madder were finding it hard to compete as a smaller business in a market full of huge retailers with huge budgets. We helped them get their foot in the door."

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Fantasy Football Hub: An Absolute Screamer ⚽

Tackling Stubborn Opposition

Navigating Seasonal Challenges

We achieved 605 #1-3 UK Keyword Rankings (+303% YoY):

We achieved 1,061,861 Organic Sessions (+98% YoY):

Helping the UK's Best Brands Level Up With SEO

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