Dr Stretch Sports Therapy | On-Page SEO Case Study

Dr Stretch, a sports therapy clinic based in North London, came to us in November 2023. They have a strong expertise in sports massage therapy, assisted stretching and strength training but were finding it challenging to communicate this to their customers and reach their target audience in Google, bringing in London-based clientele.

The Results

Stretching The Limits of The SERPs 🙆

154%

YoY increase in global organic users after 6 months.

367%

Increase in first page rankings in the UK after 6 months.

248%

Increase in non-branded clicks after 6 months.

HOW WE GOT THERE

When setting out to tackle Dr Stretch’s challenges, our strategy was clear 🔎

Technical SEO

Our initial focus was cleaning up and taking advantage of technical opportunities ranging from broken pages and internal linking to schema markup, ensuring site health and making our pages discoverable by both users and Google.

Local SEO

Updating key page elements on the site and optimising a robust Google listing enabled us to climb up the search results for important local keywords, placing us in the top 3 positions for keywords like ‘stretch therapy’ and ‘sports massage Islington’.

On-Page SEO

Informed by extensive keyword research that identified what our target audience were searching for, we updated the metadata, headings and on-page content to boost rankings for local keywords and were soon ranking on the first page for keywords like ‘assisted stretching London’.

THE CHALLENGES

Scaling Up

Dr Stretch were keen to maximise their time, offer their personal trainers more classes and scale up their small business by promoting small group personal training classes.

After understanding this key business goal, by making on-page optimisations, creating informational copy on the benefits of strength and weight training in a small group and easing the path to conversion, StudioHawk made the small group personal training offering a priority in our SEO campaign. This led to us ranking on the first page of the search results for high-value keywords like ‘small group personal training’ and ‘group personal training islington’.

THE CHALLENGES

Demystifying Undefined Services

With expertise in sports massage therapy, assisted stretching and strength training, Dr Stretch had a wide range of offerings and were looking for some help to clearly define their services. We worked together to zero in on their core services before slimming down service pages and condensing content on them to create clear and concise pages.

From here, we mapped keywords that their target audience were searching for to each service and optimised key on-page elements to ensure that Google would serve our pages to potential customers. With Dr Stretch advising us on the services they provided and messaging they wanted to get across to customers, we were able to take a hands on approach and made the relevant on-page optimisation ourselves where possible.

Lily-Mason-StudioHawk-SEO-Specialist-London

Our Hawks Are The Best in Class..

Meet the team behind the case study you’ve just read.

LILY MASON

COURTNEY ROBERTS

Lily Mason:

Born and raised in Bath, Lily pursued a degree in History and Archaeology at the University of Southampton in 2017 whilst working in the hospitality industry. As a former mixologist, she can make a mean espresso martini, even if she does say so herself.

Meet Lily

Courtney Roberts:

From the vibrant landscapes of South Africa, Courtney embarked on a journey to London in April 2023, bringing along a heartfelt enthusiasm for the digital realm. While getting her degree in Corporate Communications, Courtney discovered the dynamic world of SEO, igniting a passion that continues to drive her professional journey.

Meet Courtney

CASE STUDIES

Dr Stretch SEO Case Study