![Screenshot 2024-07-22 at 15.14.12 Screenshot 2024-07-22 at 15.14.12](https://studiohawk.co.uk/wp-content/uploads/2024/07/Screenshot-2024-07-22-at-15.14.12.jpg)
THE CHALLENGES
Scaling Up
Dr Stretch were keen to maximise their time, offer their personal trainers more classes and scale up their small business by promoting small group personal training classes.
After understanding this key business goal, by making on-page optimisations, creating informational copy on the benefits of strength and weight training in a small group and easing the path to conversion, StudioHawk made the small group personal training offering a priority in our SEO campaign. This led to us ranking on the first page of the search results for high-value keywords like ‘small group personal training’ and ‘group personal training islington’.
![Dr Stretch Dr Stretch](https://studiohawk.co.uk/wp-content/uploads/2024/07/dr-stretch-on-page-seo-case-study-studiohawk.jpg)
THE CHALLENGES
Demystifying Undefined Services
With expertise in sports massage therapy, assisted stretching and strength training, Dr Stretch had a wide range of offerings and were looking for some help to clearly define their services. We worked together to zero in on their core services before slimming down service pages and condensing content on them to create clear and concise pages.
From here, we mapped keywords that their target audience were searching for to each service and optimised key on-page elements to ensure that Google would serve our pages to potential customers. With Dr Stretch advising us on the services they provided and messaging they wanted to get across to customers, we were able to take a hands on approach and made the relevant on-page optimisation ourselves where possible.
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