Published by Nik Ranger
Structured data generated from Schema.org is the collective result of the collaboration between Google, Bing, Yandex, and Yahoo to enable you to give the data their web search engines need to read and understand your content as well as give the most ideal search results corresponding to current events and time. Adding Schema mark-up to your HTML enhances the manner in which your page gets displayed in SERPs by improving the rich snippets.
Published by Jacob Stanley
Today we’re deep-diving into two of the most exciting topics in SEO: search intent and seasonality. Understanding both of these concepts is key to improving your SEO and digital marketing. We’ll cover off what you need to know to get your seasonal SEO campaigns singing, and provide an in-depth look into search intent, the thing that drives every Google search and has shaped search engines into the incredible tools they are today. Let’s get to it.
Published by Harry Sanders
So to kick things off, what is international SEO and how does it differ from regular SEO? International SEO is the process of rolling out SEO campaigns to different countries, using a mix of different domain names, subdirectories or folders on the same domain or using variants of the same, or different websites. The following whitepaper outlines the different ways that you can undertake an international rollout and coaches you through the many different options.