What is a Site Audit?
We refer to a wide variety of different processes as a ‘site audit’. However, in general, a site audit is a full analysis of all the factors that affect a website’s visibility in search engines.
This can include taking stock of the technical health of your site to ensure that there are no big issues that have slipped under the radar preventing you from reaching your full potential. It’ll also involve analysis of the site content, from on page features and layout, to the wider performance of subfolders, as well as an audit of your backlink profile to ensure that off-site signals are all good.
Website Audits: The Technical Bits
One big aspect of any site audit, especially for a larger, older website, is checking up on the technical health of the website. These kinds of issues can fly under the radar for months, or even years, but our tech SEO experts know what to look for and how to tackle it.
Get Content Clarity With an Audit of Your Site
Another big part of a site audit will be looking at the current content on the site. Content is really where you can set yourselves apart, get across your all-important expertise, and acquire new customers who may be looking for answers to questions, or expert advice on a chosen subject.
We’ll take a look in depth at how your content has been performing, checking for things like keyword cannibalisation and pulling out any data and relevant insights to help hone and improve your approach moving forward to get the most out of our time and resources.
Take Stock Of Off-Site SEO Signals
The third aspect of any site audit will be taking stock of the off-site signals pointing to the website. This encompasses everything from backlinks and references, to the consistency of your company information around various online sources. Get an audit and rest easy knowing that your site’s reputation is solid, or know exactly what to do if it isn’t.
I’ve worked with the StudioHawk team for over a year and can highly recommend their services. They really are experts in all things SEO and helped get our company into the top Google rankings for most of our relevant search terms and delivered a measurable boost in traffic
Adam Stankiewicz, Chief Growth Officer, PRESS Healthfoods
How long does a website migration take?
This is where we dust off the classic line beloved by SEOs everywhere: ‘it depends’. If the site is small and it’s a simple CMS migration, we don’t expect to see any turbulence beyond the first couple of weeks. Larger sites with more pages and more complex migrations, predictably, take much longer.
The best thing to do is to talk over your specific case and requirements with an expert. Get in touch using the simple form below to book in a conversation.
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