Overview
SnowsBest was on the wrong slope
After a bad experience with an SEO agency in the USA, the client was eager to get to the bottom of why her traffic had dropped. StudioHawk SEO specialists worked hard in the first month to:
- Find the biggest culprits, including addressing a manual action by Google
- Kick start an on-site recovery plan to address internal and external errors
- Begin backlink outreach and link acquisition
Challenges & Objectives
Snowed in by a technical SEO flaw
Our main objectives here were to reverse manual action on SnowsBest and increase organic traffic consistently by 30% in 2019, compared to year on year. It was a unique situation where a poorly implemented schema markup a few years earlier caused Google to place a manual action against SnowsBest. We had to reverse it to help recover traffic for this high performing travel blog.
On top of this were a range of on-site issues that had to be fixed as part of the campaign. Even after the manual action was rectified, we worked hard with the client to get things moving. And all that hard work paid off – we even helped the client reach her own goal to ski the slopes of the world!