Overview
A taste of local SEO success
We began working with Gami Chicken in 2018, and while our technical fixes to their website boosted traffic, it was their Google My Business listing that presented the biggest opportunity.
To grow the local SEO for over 15 locations and dominate the local ‘fried chicken’ market, we had to:
- Optimise Google My Business listings by updating information and adding content
- Establish new listings in various locations across the state of Victoria
- Perform technical SEO fixes and optimisation
- Niche backlink acquisition for the network
Challenges & Objectives
A delicious challenge from the get-go
For Gami Chicken, our goal was to:
- To increase map views by 30%
- Increase Google My Business actions by 35%
- Understand the consumer market and high foot traffic potential for various suburbs to open up new franchise locations
Gami Chicken had a lot of incorrect information listed online about their locations. We spent some time updating opening hours and general information, plus we organised a photographer to capture high quality images of their menu items. In essence, we worked hard, from start to finish, to make sure we covered every angle.
As a result of our partnership, we blew past our initial goals, seeing some truly inspiring stats.