Case Studies

Francesca Jewellery


The polish and sparkle of SEO

Our time with Francesca Jewellery is the perfect example of how smart SEO practices for eCommerce can have real-world benefits. It also highlights how educating the client created a supporting environment for all, one that paved the way for big results.

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Increase in online sales

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Increase in instore purchases

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Ranking for “rings” keyword in Australia

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Increase in online traffic


From rags to riches in SEO

Our main focus for Francesca Jewellery from when we started in October 2018 was to restructure their website to be ‘mobile first’. We added a well-structured blog and optimised the site to be SEO-friendly overall. Our SEO specialists actioned:

  • Search intent mapping (based on what people are looking for
  • Technical SEO fixes and optimisation
  • Improvements to NAP for citations
  • A Google My Business listing for foot traffic
Search Intent

Challenges & Objectives

SEO is the jewel in the crown

Our aims for Francesca Jewellery were twofold: increase foot traffic revenue in the Melbourne and Hobart stores by 50%, and boost online sales from organic search by 100% in 12 months (compared to year on year data).

A big obstacle came in the form of a last minute website migration, right before the client’s busiest time of year: Christmas. This didn’t stop our progress – after adding in 301 redirects to help the traffic recover, we dived into optimising their Google My Business listings. This helped with foot traffic while online sales were down, and gave us time to fix onsite issues.

In March 2019 we saw the fruits of our labour, and by the time we reached May 2019, the website was truly sparkling from an SEO perspective.


I have been working closely with StudioHawk for the past few months, and the results have been amazing! Without their guidance and support, I would’ve undoubtedly been unable to obtain first page rankings for the keywords ‘tutor’, ‘tutors’ and ‘tutoring’ – all of which are ultra-competitive keywords. Thanks, guys!

Dmitri Dalla-Riva


Our organisation has worked with StudioHawk for the past six months. We have seen our online presence and conversions go from strength-to-strength as a direct result of their guidance, knowledge, and industry relationships. They’re organised, professional, and deliver to a very high standard and I have no hesitation in recommending them to others.

Frances Hutchinson