Case Studies

Southgate Medical


A much needed SEO checkup

Southgate Medical Centre saw a huge increase in bookings and a busier medical clinic overall – so much so they hired more staff! The SEO remedies we implemented had a real-world impact – on the health of their website, and specifically on its rankings for various travel related keywords.

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Immediate increase in organic traffic in January 2019, year on year

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Increase in organic users in May 2019, year on year

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Rankings achieved from travel related keywords

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Increase in Google My Business traffic, year on year


Just what the doctor ordered!

One of our Hawks met Martin in a GP visit and quickly uncovered that another SEO agency had given him some ill-informed advice (that needed to be fixed, STAT). Studiohawk SEO specialists set to work to:

  • Redirect multiple duplicated domain setups to consolidate and avoid Google penalties
  • Perform technical improvements and link building to increase search presenting in relevant keywords
  • Improve Google My Business listing to increase signal for CBD and Southbank searches
SEO Services

Challenges & Objectives

A remedy of local SEO and targeted backlinking

Our first challenge was a series of duplicate websites that had been set up to funnel users to the main domain. We advised that these be redirected into the main domain to stop any risk of penalisation, and we saw a big boost early on. We then began outreaching for backlinks with a focus on building up authority in searches for Travel Doctors in Melbourne, as the client wanted. And this, plus some serious Google My Business optimisation, turned things around dramatically and saw us smash our targets.


I have been working closely with StudioHawk for the past few months, and the results have been amazing! Without their guidance and support, I would’ve undoubtedly been unable to obtain first page rankings for the keywords ‘tutor’, ‘tutors’ and ‘tutoring’ – all of which are ultra-competitive keywords. Thanks, guys!

Dmitri Dalla-Riva


Our organisation has worked with StudioHawk for the past six months. We have seen our online presence and conversions go from strength-to-strength as a direct result of their guidance, knowledge, and industry relationships. They’re organised, professional, and deliver to a very high standard and I have no hesitation in recommending them to others.

Frances Hutchinson