Overview
Just what the doctor ordered!
One of our Hawks met Martin in a GP visit and quickly uncovered that another SEO agency had given him some ill-informed advice (that needed to be fixed, STAT). Studiohawk SEO specialists set to work to:
- Redirect multiple duplicated domain setups to consolidate and avoid Google penalties
- Perform technical improvements and link building to increase search presenting in relevant keywords
- Improve Google My Business listing to increase signal for CBD and Southbank searches
Challenges & Objectives
A remedy of local SEO and targeted backlinking
Our first challenge was a series of duplicate websites that had been set up to funnel users to the main domain. We advised that these be redirected into the main domain to stop any risk of penalisation, and we saw a big boost early on. We then began outreaching for backlinks with a focus on building up authority in searches for Travel Doctors in Melbourne, as the client wanted. And this, plus some serious Google My Business optimisation, turned things around dramatically and saw us smash our targets.