Education SEO Case Study

Results

A little SEO education goes a long way

The main strategy for LearnMate was to educate the client as much as possible in things like the silo structure and functionality of his website, as well as carry out our onsite fixes and optimisations. This allowed us to ensure that his website was highly optimised from a technical SEO perspective. We focused our attention on backlink acquisition to help assist with the onsite work that has been done. As a result, Dmitri now consistently ranks #1 for many tutor related keywords and phrases.

30%

Increase in organic search revenue, year on year

225%

Increase in organic traffic from the beginning of the campaign in August 2018 to September 2019

Rank 1

Consistently for “online tutoring” related keywords

50%

Increase in keyword ranking in less than a year

Overview

A classic, end-to-end SEO campaign

We’ve been working on LearnMate since August 2017 and it’s the perfect example of a campaign from start to finish. Our SEO specialists set out to:

Improve the breadth of content that LearnMate covered
Optimise title tags and meta descriptions across the top pages
Implement review schema
Dominate for the keyword “online tutoring” using link acquisition

Challenges & Objectives

Straight to the top of the class in SEO!

Our main objectives for LearnMate were to increase organic traffic consistently by 30% in 2019 (compared to year on year), roll out ‘online tutoring’ offering and rank on the first page of SERP. After a nightmare encounter with a bad review schema, our prayers were answered by implementing a Google Reviews Widget. This pushed LearnMate ahead of its competitors and gave the client confidence to launch an online tutoring offering. It was a success and LearnMate continues to dominate the SERP for related keywords in this area.

Testimonials

I have been working closely with StudioHawk for the past few months, and the results have been amazing! Without their guidance and support, I would’ve undoubtedly been unable to obtain first page rankings for the keywords ‘tutor’, ‘tutors’ and ‘tutoring’ – all of which are ultra-competitive keywords. Thanks, guys!

Dmitri Dalla-Riva

Testimonials

Our organisation has worked with StudioHawk for the past six months. We have seen our online presence and conversions go from strength-to-strength as a direct result of their guidance, knowledge, and industry relationships. They’re organised, professional, and deliver to a very high standard and I have no hesitation in recommending them to others.

Frances Hutchinson