Lily Mason

SEO Specialist

Born and raised in Bath, Lily pursued a degree in History and Archaeology at the University of Southampton in 2017 whilst working in the hospitality industry. As a former mixologist, she can make a mean espresso martini, even if she does say so herself.

About Lily

After university, Lily followed a passion for SEO by completing The Open University’s Digital Marketing course and worked as an SEO intern for a travel website before joining StudioHawk in 2022. Now residing in the garden of England, Kent, she is looking to swap the Roman pillars of Bath for the 3 pillars of Search Engine Optimisation.

In her spare time, you can find Lily roaming the English countryside horse riding (hopefully but not always) still horseback.

Anthony Barone

Managing Director & Co-Founder

Lorcan Fearon

Senior SEO Specialist & Operations Lead

Sophie Gibson

Technical SEO Director

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

AI SEO: The Definitive Guide to Search Optimisation in the Age of Intelligence

Unlock the secrets of AI SEO to boost your eCommerce visibility. Learn how to adapt traditional SEO practices for an AI-driven search landscape.

Lorcan Fearon

18 March 2026

Unlock the secrets of AI SEO to boost your eCommerce visibility. Learn how to adapt traditional SEO practices for an AI-driven search landscape.

eCommerce SEO

The Complete Guide to eCommerce SEO

Unlock the power of eCommerce SEO. Learn core strategies for site architecture, category optimisation, and technical SEO to boost revenue and outrank the competition. Start learning now!

Anthony Barone

12 March 2026

Unlock the power of eCommerce SEO. Learn core strategies for site architecture, category optimisation, and technical SEO to boost revenue and outrank the competition. Start learning now!

Local SEO

The Complete Guide to Local SEO

Unlock the power of Local SEO. Learn the core strategies to boost your local visibility and outrank the competition in your neighbourhood. Start learning now!

Anthony Barone

12 March 2026

Unlock the power of Local SEO. Learn the core strategies to boost your local visibility and outrank the competition in your neighbourhood. Start learning now!

SEO 101

What Are Backlinks and Why Do They Matter?

Learn why backlinks are crucial for SEO, how they work, and what makes a backlink valuable or risky for long-term organic growth.

Anthony Barone

11 March 2026

Learn why backlinks are crucial for SEO, how they work, and what makes a backlink valuable or risky for long-term organic growth.

SEO 101

The Complete Guide to SEO Content

Learn how to create SEO content that ranks, attracts the right audience, and drives meaningful actions for sustainable growth.

Anthony Barone

11 March 2026

Learn how to create SEO content that ranks, attracts the right audience, and drives meaningful actions for sustainable growth.

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In-depth SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom SEO roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

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increase in clicks through to product pages

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Lily Mason

About Lily

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