Lily Mason

SEO Specialist

Born and raised in Bath, Lily pursued a degree in History and Archaeology at the University of Southampton in 2017 whilst working in the hospitality industry. As a former mixologist, she can make a mean espresso martini, even if she does say so herself.

About Lily

After university, Lily followed a passion for SEO by completing The Open University’s Digital Marketing course and worked as an SEO intern for a travel website before joining StudioHawk in 2022. Now residing in the garden of England, Kent, she is looking to swap the Roman pillars of Bath for the 3 pillars of Search Engine Optimisation.

In her spare time, you can find Lily roaming the English countryside horse riding (hopefully but not always) still horseback.

Anthony Barone

Managing Director & Co-Founder

Lorcan Fearon

Senior SEO Specialist & Operations Lead

Sophie Gibson

Technical SEO Director

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

SEO Strategy

Is SEO Dead in 2025? (Again)

Is SEO still worth it in the age of AI? Yes, here’s why, and what you need to focus on now.

Lawrence Hitches

31 March 2025

Is SEO still worth it in the age of AI? Yes, here’s why, and what you need to focus on now.

eCommerce SEO

International SEO for eCommerce

The Internet has provided business owners with a global customer base. Here’s how to implement an international eCommerce SEO strategy.

Lawrence Hitches

27 March 2025

The Internet has provided business owners with a global customer base. Here’s how to implement an international eCommerce SEO strategy.

What is Generative Engine Optimization (GEO)?

GEO helps your brand get mentioned in AI search answers, not just ranked in Google.

Lawrence Hitches

25 March 2025

GEO helps your brand get mentioned in AI search answers, not just ranked in Google.

eCommerce SEO

Voice Search SEO for eCommerce: What Is It & How To Do It

Typing is no longer in vogue. Now, everybody wants to use their voice for searching. Here’s a crash course in voice search optimisation for eCommerce.

Lawrence Hitches

23 March 2025

Typing is no longer in vogue. Now, everybody wants to use their voice for searching. Here’s a crash course in voice search optimisation for eCommerce.

eCommerce SEO

Why eCommerce SEO is Important?

If you own an eCommerce brand, you must implement eCommerce SEO. The amount of traffic, sales, customers, and brand awareness you're missing is vast.

Lawrence Hitches

21 March 2025

If you own an eCommerce brand, you must implement eCommerce SEO. The amount of traffic, sales, customers, and brand awareness you're missing is vast.

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Lily Mason

About Lily

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