Lily Mason

SEO Specialist

Born and raised in Bath, Lily pursued a degree in History and Archaeology at the University of Southampton in 2017 whilst working in the hospitality industry. As a former mixologist, she can make a mean espresso martini, even if she does say so herself.

About Lily

After university, Lily followed a passion for SEO by completing The Open University’s Digital Marketing course and worked as an SEO intern for a travel website before joining StudioHawk in 2022. Now residing in the garden of England, Kent, she is looking to swap the Roman pillars of Bath for the 3 pillars of Search Engine Optimisation.

In her spare time, you can find Lily roaming the English countryside horse riding (hopefully but not always) still horseback.

Anthony Barone

Managing Director & Co-Founder

Lorcan Fearon

Senior SEO Specialist & Operations Lead

Sophie Gibson

Technical SEO Director

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

Small Business SEO

How to Get More Customers Using Content Marketing

Learn how UK SMEs can attract more customers through strategic content marketing, focusing on SEO benefits, search intent, and practical solutions for sustainable growth.

Anthony Barone

03 March 2026

Learn how UK SMEs can attract more customers through strategic content marketing, focusing on SEO benefits, search intent, and practical solutions for sustainable growth.

Small Business SEO

8 Benefits of SEO for Small Businesses: Why It’s a Smart Investment for UK SMEs

Discover the top 8 SEO benefits for UK SMEs, from increased visibility to sustainable growth and actionable insights, making SEO a smart investment for small businesses.

Anthony Barone

03 March 2026

Discover the top 8 SEO benefits for UK SMEs, from increased visibility to sustainable growth and actionable insights, making SEO a smart investment for small businesses.

Enterprise SEO

Metrics for Enterprise SEO Performance: How to Establish KPIs That Actually Matter

Learn how to set effective KPIs for enterprise SEO that align with business goals, drive revenue, and support strategic decision-making. Discover practical metrics and reporting tips.

Anthony Barone

24 February 2026

Learn how to set effective KPIs for enterprise SEO that align with business goals, drive revenue, and support strategic decision-making. Discover practical metrics and reporting tips.

Local SEO

Local SEO Tips for Small Businesses: A Practical Guide to Location-Based Optimisation

Learn practical local SEO tips for small UK businesses to boost visibility and attract high-intent local customers. Discover strategies for Google Business profiles, location pages, and more.

Anthony Barone

24 February 2026

Learn practical local SEO tips for small UK businesses to boost visibility and attract high-intent local customers. Discover strategies for Google Business profiles, location pages, and more.

Technical SEO

The Complete Guide to Technical SEO: A Thorough Handbook for 2026

Learn the essentials of technical SEO for 2026, covering crawlability, indexability, site architecture, and performance metrics to boost your website's visibility.

Anthony Barone

19 February 2026

Learn the essentials of technical SEO for 2026, covering crawlability, indexability, site architecture, and performance metrics to boost your website's visibility.

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Lily Mason

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