Lily Mason

SEO Specialist

Born and raised in Bath, Lily pursued a degree in History and Archaeology at the University of Southampton in 2017 whilst working in the hospitality industry. As a former mixologist, she can make a mean espresso martini, even if she does say so herself.

About Lily

After university, Lily followed a passion for SEO by completing The Open University’s Digital Marketing course and worked as an SEO intern for a travel website before joining StudioHawk in 2022. Now residing in the garden of England, Kent, she is looking to swap the Roman pillars of Bath for the 3 pillars of Search Engine Optimisation.

In her spare time, you can find Lily roaming the English countryside horse riding (hopefully but not always) still horseback.

Anthony Barone

Managing Director & Co-Founder

Lorcan Fearon

Senior SEO Specialist & Operations Lead

Sophie Gibson

Technical SEO Director

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

Technical SEO

HTTP vs HTTPS: What Is an SSL Certificate?

Understand the critical importance of HTTPS and SSL certificates for SEO, security, and trust. Discover how to implement them correctly to boost your website's performance.

Anthony Barone

11 February 2026

Understand the critical importance of HTTPS and SSL certificates for SEO, security, and trust. Discover how to implement them correctly to boost your website's performance.

Enterprise SEO

How Big Companies Do SEO: Inside an Enterprise SEO Case Study

Discover how big companies achieve sustainable SEO success through strategic alignment, scalable technical practices, comprehensive content strategy, and robust governance in this enterprise SEO case study.

Anthony Barone

11 February 2026

Digital PR

How Digital PR Helps Improve Keyword Rankings

See how digital PR earns links and boosts keyword rankings with data-backed tactics from StudioHawk, Semrush, Search Engine Land, Backlinko, Google and more.

Anthony Barone

10 February 2026

See how digital PR earns links and boosts keyword rankings with data-backed tactics from StudioHawk, Semrush, Search Engine Land, Backlinko, Google and more.

Technical SEO

What Is E-E-A-T in Google’s Algorithm?

Learn how E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) influences Google's content quality evaluation and how to enhance it for better SEO performance.

Anthony Barone

10 February 2026

Learn how E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) influences Google's content quality evaluation and how to enhance it for better SEO performance.

Technical SEO

How to Calculate Your SEO ROI in 2026

Learn how to calculate SEO ROI in 2026 efficiently by understanding revenue attribution, costs, traffic forecasting, and comparing ROI to alternative channels. Get expert insights and strategies.

Anthony Barone

05 February 2026

Learn how to calculate SEO ROI in 2026 efficiently by understanding revenue attribution, costs, traffic forecasting, and comparing ROI to alternative channels. Get expert insights and strategies.

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Lily Mason

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