Outside of work, you’ll usually find Emma oil painting, playing bass, or spending time with animals (particularly her beautiful cats). Reach out to her, if you want to talk SEO, art, chess, or cats.
Latest SEO news.
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
Learn how to fully optimise your Google Business Profile for local search in the UK. Boost visibility, attract more customers, and outrank local
Anthony Barone
27 April 2026
Learn what a robots.txt file is, how it controls search engine crawlers, and how to configure it correctly to protect your UK site's SEO performance.
Lorcan Fearon
22 April 2026
Learn how to measure digital PR ROI with confidence. Track the metrics that matter, prove value to stakeholders, and build a strategy that delivers real
Anthony Barone
15 April 2026
Chasing AI search presence without understanding intent is a costly mistake. Learn why the brief needs to change and what good content practice actually
Lorcan Fearon
14 April 2026
Google Perspectives is changing how search results look and feel. Learn what it means for UK brands and how to optimise your content to stay visible.
Lorcan Fearon
14 April 2026
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