Lily Mason

SEO Specialist

Born and raised in Bath, Lily pursued a degree in History and Archaeology at the University of Southampton in 2017 whilst working in the hospitality industry. As a former mixologist, she can make a mean espresso martini, even if she does say so herself.

About Lily

After university, Lily followed a passion for SEO by completing The Open University’s Digital Marketing course and worked as an SEO intern for a travel website before joining StudioHawk in 2022. Now residing in the garden of England, Kent, she is looking to swap the Roman pillars of Bath for the 3 pillars of Search Engine Optimisation.

In her spare time, you can find Lily roaming the English countryside horse riding (hopefully but not always) still horseback.

Anthony Barone

Managing Director & Co-Founder

Lorcan Fearon

Senior SEO Specialist & Operations Lead

Sophie Gibson

Technical SEO Director

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

Local SEO

Google Business Profile Optimisation: The Complete UK Guide

Learn how to fully optimise your Google Business Profile for local search in the UK. Boost visibility, attract more customers, and outrank local

Anthony Barone

27 April 2026

Learn how to fully optimise your Google Business Profile for local search in the UK. Boost visibility, attract more customers, and outrank local

Technical SEO

Robots.txt Guide: What It Is, How It Works, and How to Get It Right

Learn what a robots.txt file is, how it controls search engine crawlers, and how to configure it correctly to protect your UK site's SEO performance.

Lorcan Fearon

22 April 2026

Learn what a robots.txt file is, how it controls search engine crawlers, and how to configure it correctly to protect your UK site's SEO performance.

Digital PR

Digital PR ROI: A Practical Guide to Measuring What It's Worth

Learn how to measure digital PR ROI with confidence. Track the metrics that matter, prove value to stakeholders, and build a strategy that delivers real

Anthony Barone

15 April 2026

Learn how to measure digital PR ROI with confidence. Track the metrics that matter, prove value to stakeholders, and build a strategy that delivers real

SEO Strategy

Why "Get Us Into AI Search" Is the Wrong Brief

Chasing AI search presence without understanding intent is a costly mistake. Learn why the brief needs to change and what good content practice actually

Lorcan Fearon

14 April 2026

Chasing AI search presence without understanding intent is a costly mistake. Learn why the brief needs to change and what good content practice actually

Technical SEO

Google Perspectives: A New Dimension to Search

Google Perspectives is changing how search results look and feel. Learn what it means for UK brands and how to optimise your content to stay visible.

Lorcan Fearon

14 April 2026

Google Perspectives is changing how search results look and feel. Learn what it means for UK brands and how to optimise your content to stay visible.

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Lily Mason

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