The aim of this guide is to provide a comprehensive understanding of what constitutes a well-structured webpage for SEO purposes. Whether you're writing articles, product pages, or blog posts, your content should:
We advise also taking the target keyword you pick and using “site” command in Google to check your website to see if it appears anywhere else. If you match against an already existing page, pick a variation or logically differentiate the pages.
Top tip: This method can also help when internal linking. By adding a keyword to the end of the search using a “+” symbol, you will be able to find all the articles/pages on your website that mention it.
For an article/page to be beneficial to the user, you need to get in the mind of your users. You need to outline the process, or user journey, from research through making an informative decision.
When creating blog articles, for example, we want to target informational keywords, this is because Users are looking for answers to questions or more information. If your keyword targeting is too broad and have a more commercial/transactional intent behind them, you'll have less joy with this because Google will want to surface commercial pages such as products and Google shopping links for these kinds of searches.
The best way to understand the search intent of a keyword is to Google it and analyse the search results pages. Look at what Google is surfacing for your particular keyword - is it just products? articles? a mixture? This will give you a strong indication of how Google perceives the particular search term.
A title tag is the HTML element used to specify the title of a webpage:
You’ll be more used to seeing it on the Search Engine results page:
Recently, Google started adding the brand name above the URL on results. Above you can see ‘studiohawk.co.uk' is selected. This means we don’t necessarily need to add the brand name to title tags anymore. This extra space could be used for a Call to Action, Price or additional keywords to encourage clicks, however if it doesn’t make sense to include something else, we’d still recommend using the brand name.
How to write the title tag:
You can check https://moz.com/learn/seo/title-tag to see if the title tag will fit in search results.
The meta description is the piece of text shown by Google beneath the title tag.
Meta descriptions can be any length, but Google generally truncates snippets if they are too long. It's best to keep meta descriptions long enough that they're sufficiently descriptive but short enough for search engines to display, so we recommend descriptions between 150 - 160 characters.
How to write the meta description:
URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. Although only minor, we recommend using keywords in a URL as more often than not, this will explain the page and make the URL readable to Users.
Generic example:
or
https://example.com/blog/topic
For your website, like the example above, ensure the URL structure uses the page heading, is readable and makes sense.
Think of headings as an outline of your webpage that communicates what’s spoken about on the page. There are three main heading hierarchies used on pages; H1, H2, and H3. They continue to H4, H5, H6, etc however it’s not recommended to use these often as it can dilute the topic of your page/article.
Specifically with H1 headings, if it’s missing or unoptimised, search engines may place your page lower than they would otherwise and we recommend only having one H1 heading.
H1 Heading tags are useful for Google to read your site and should contain a target keyword while H2 Headings and H3 Headings should contain variations of the target keyword.
Internal links are links or anchor text (clickable text on the page) that go from one page on a domain to a different page on the same domain.
They can establish a hierarchy on your site, allowing you to give the most important pages and posts more “link value" than another, less valuable page.
Ultimately, they help Users and Google discover pages on your website. For Pronails Naily News articles, we recommend linking to relevant collections, products and articles throughout a post.
Once you have decided which links should be on a page and which pages should get link value, it’s important to use the right anchor text. The anchor text is the clickable text that visitors see.
Word count is not a ranking factor, so there’s no rule to follow for word limit for SEO. Ultimately, Google is looking to serve Users the most useful content. If that can be provided in 500 words, then so be it. We want to avoid writing extra long articles that include lots of unnecessary words for the sake of it.
So where can you find Ideas for Naily News articles?
Keeping an eye on competitor blogs allows you to identify any content gaps on your own website. Have they recently created an article you don’t have? Is it relevant to your own brand? Write your own!
Identify the articles weaknesses and make sure you write a unique piece of content that’s better and more useful for Users.
In some results, Google serves Users ‘People also ask’. These questions could form the basis of an article or identify subheadings to include.
Alternatively, AlsoAsked is a tool that pulls all the also asked questions from Google related to a keyword you enter. You can get a few free searches each day.
At the bottom of the results page, Google will make suggestions for additional searches. These could form the basis of an article themselves or help identify sub-headings needed in an article.